ai-marketing-claude-code-skills MCP — Use Cases, Install & Live Demo

Why use it

Key features

Positioning and messaging frameworks
ICP/persona drafting
Campaign plans (multi-channel, multi-week)
Content calendar + briefs
Copy patterns: headlines, ads, landing pages
Cross-agent compatible

Live Demo

What it looks like in practice

ai-marketing-claude-code-skill.replay ▶ ready

0/0

Install

Pick your client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Open Claude Desktop → Settings → Developer → Edit Config. Restart after saving.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor uses the same mcpServers schema as Claude Desktop. Project config wins over global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Click the MCP Servers icon in the Cline sidebar, then "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Same shape as Claude Desktop. Restart Windsurf to pick up changes.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "ai-marketing-claude-code-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ]
    }
  ]
}

Continue uses an array of server objects rather than a map.

~/.config/zed/settings.json

{
  "context_servers": {
    "ai-marketing-claude-code-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
          "~/.claude/skills/ai-marketing-claude-code-skills"
        ]
      }
    }
  }
}

Add to context_servers. Zed hot-reloads on save.

claude mcp add ai-marketing-claude-code-skill -- git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-claude-code-skills

One-liner. Verify with claude mcp list. Remove with claude mcp remove.

Use Cases

Real-world ways to use ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

When to use: Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

Prerequisites

Skill installed — git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-skills

Flow

Positioning first

Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Copied

→ Positioning doc in April Dunford style
Campaign plan

3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Copied

→ Week-by-week plan with channel-specific beats
Content briefs

Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Copied

→ One-pager briefs per piece

Outcome: A launch plan that's actually executable.

Pitfalls

Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'

Combine with: goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

When to use: You have a quarter to fill and no topic backlog.

Flow

Generate topic clusters

Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ Copied

→ 3x9 table with pillar + cluster
Schedule

Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ Copied

→ 12-week schedule with piece type tags

Outcome: A filled content calendar with variety and pillar coverage.

Combine with: notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

When to use: You have positioning but no landing page yet.

Flow

Hero section

Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ Copied

→ Hero block options (3)
Below-the-fold

Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ Copied

→ Structured sections with copy

Outcome: A landing page draft with a real messaging spine.

Pitfalls

Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific

Combine with: smart-illustrator-skill

Combinations

Pair with other MCPs for X10 leverage

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ Copied

ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ Copied

ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call	Cost
Positioning	product + audience	Before any campaigns	Claude tokens
Campaign plan	goals + channels	Launches and pushes	Claude tokens
Content calendar	audience + pillars	Quarterly planning	Claude tokens
Brief writing	topic	Handing off to writers	Claude tokens
Copy patterns	type	Writing ads, headlines, landing pages	Claude tokens

Cost & Limits

What this costs to run

API quota: None
Tokens per call: 10-40k per full plan
Monetary: Free
Tip: Batch the plan in one session — re-summarizing context across sessions wastes tokens.

Security

Permissions, secrets, blast radius

Credential storage: No credentials

Data egress: Plans sent to Claude for inference

Confidential launch plans: use a Claude workspace with data retention disabled for unreleased products.

Troubleshooting

Common errors and fixes

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

Alternatives

ai-marketing-claude-code-skills vs others

Alternative	When to use it instead	Tradeoff
goose-skill	You want sales/GTM depth more than marketing breadth	Less content and campaign focus
Hiring a contractor	You need human strategic judgment	Slower, more expensive

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

🔍 Browse all 400+ MCP servers and Skills