goose-skills MCP — Use Cases, Install & Live Demo

Why use it

Key features

ICP and persona authoring skills
Outbound sequence drafting
Competitive intel research loops
Positioning and messaging frameworks
Works across Claude Code, Codex, Cursor

Live Demo

What it looks like in practice

goose-skill.replay ▶ ready

0/0

Install

Pick your client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Open Claude Desktop → Settings → Developer → Edit Config. Restart after saving.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor uses the same mcpServers schema as Claude Desktop. Project config wins over global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Click the MCP Servers icon in the Cline sidebar, then "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Same shape as Claude Desktop. Restart Windsurf to pick up changes.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "goose-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ]
    }
  ]
}

Continue uses an array of server objects rather than a map.

~/.config/zed/settings.json

{
  "context_servers": {
    "goose-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/gooseworks-ai/goose-skills",
          "~/.claude/skills/goose-skills"
        ]
      }
    }
  }
}

Add to context_servers. Zed hot-reloads on save.

claude mcp add goose-skill -- git clone https://github.com/gooseworks-ai/goose-skills ~/.claude/skills/goose-skills

One-liner. Verify with claude mcp list. Remove with claude mcp remove.

Use Cases

Real-world ways to use goose-skills

How to draft an ICP with Goose skills

👤 Founders early in GTM, still fuzzy on who to sell to ⏱ ~30 min beginner

When to use: You've shipped the product but can't yet describe the buyer in one sentence.

Prerequisites

Skill installed — git clone https://github.com/gooseworks-ai/goose-skills ~/.claude/skills/goose-skills

Flow

Seed with what you know

Use Goose ICP skill. Our product: observability for Rails apps. Current paying users: 12, all 20-50 dev teams, mostly B2B SaaS.✓ Copied

→ Draft ICP with firmographics, technographics, triggers
Stress-test

Give me 5 reasons this ICP might be wrong, and what signals would disprove it.✓ Copied

→ Falsifiable counter-hypotheses

Outcome: A crisp ICP statement plus a disconfirmation checklist.

Pitfalls

ICP is too broad to be useful — Force Claude to remove any attribute that more than 30% of SaaS companies would match

Combine with: startup-skill

Draft a 5-touch outbound sequence

👤 Founder-led sales teams doing cold outbound ⏱ ~25 min intermediate

When to use: You have an ICP and a list; you need the first sequence before Monday.

Prerequisites

Defined ICP and 1-2 trigger events — Run ICP skill first

Flow

Produce the sequence

Use Goose outbound. 5-touch, LinkedIn + email, trigger: company just hired first SRE.✓ Copied

→ Sequenced messages with rationale per touch
Tighten copy

Cut each message by 40%. Remove any sentence that starts with 'I hope'.✓ Copied

→ Shorter, punchier drafts

Outcome: A sequence ready to load into Apollo/Smartlead.

Pitfalls

Copy sounds AI-generic — Feed 3 of your past manually-written cold emails as voice anchor

Research a competitive landscape

👤 Founders evaluating where they fit vs. incumbents ⏱ ~45 min intermediate

When to use: Before pitching investors or repositioning.

Flow

Frame the category

Use Goose competitive skill. Category: AI code review for Ruby. List all vendors + their positioning.✓ Copied

→ Vendor table with positioning axes
Find your gap

Where is the whitespace? Which positioning claim is unowned?✓ Copied

→ Specific unowned positioning recommendation

Outcome: A positioning angle backed by who-owns-what analysis.

Pitfalls

Claude hallucinates competitor features — Require it to paste URLs for every feature claim; reject unsourced ones

Combine with: startup-skill

Combinations

Pair with other MCPs for X10 leverage

goose-skill + startup-skill

Startup skill validates the idea, Goose drives GTM

Use startup-skill to validate the opportunity, then goose-skills to draft ICP + outbound.✓ Copied

goose-skill + ai-marketing-claude-code-skill

Goose defines the target, marketing skill runs the campaigns

Define ICP with goose, then feed it to ai-marketing skill to plan demand gen.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call
ICP authoring	-	Early-stage GTM
Outbound sequencing	-	Cold outbound prep
Competitive intel	-	Repositioning or pitch prep
Messaging frameworks	-	Homepage or ad copy iteration

Cost & Limits

What this costs to run

API quota: None
Tokens per call: Varies per skill
Monetary: Free
Tip: Use competitive intel sparingly — it chains web searches and can balloon tokens.

Security

Permissions, secrets, blast radius

Credential storage: No credentials

Data egress: Competitive intel uses Claude's web search; outputs don't leave your machine

Don't include unreleased product details in ICP prompts if you're using a shared Claude workspace.

Troubleshooting

Common errors and fixes

Generic outputs that sound like every other AI GTM copy

Feed real artifacts from your business — past emails, Gong transcripts — as voice anchors

Skill not loading

Check SKILL.md path and restart Claude Code

Verify: ls ~/.claude/skills/goose-skills/SKILL.md

Alternatives

goose-skills vs others

Alternative	When to use it instead	Tradeoff
startup-skill	You need earlier-stage validation, not GTM execution	Less depth on outbound/competitive
ai-marketing-claude-code-skill	You need full marketing frameworks beyond GTM sales	Broader, less sales-specific

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

🔍 Browse all 400+ MCP servers and Skills