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goose-skills

by gooseworks-ai · gooseworks-ai/goose-skills

Library of go-to-market skills for Claude Code, Codex, and Cursor — ICP drafting, outbound, competitive intel, messaging tests.

Goose Skills is a GTM-focused skill library: ideal-customer-profile drafting, outbound sequences, competitive intel, positioning, messaging A/B drafts. Built for founders and small GTM teams running Claude Code as their strategy co-pilot. Cross-agent compatible.

▶ Watch demo 📦 Install 💡 Use Cases

Why use it

Key features

Live Demo

What it looks like in practice

goose-skill.replay ▶ ready
0/0

Install

Author repository · Claude Skills documentation

Use Cases

Real-world ways to use goose-skills

How to draft an ICP with Goose skills

👤 Founders early in GTM, still fuzzy on who to sell to ⏱ ~30 min beginner

When to use: You've shipped the product but can't yet describe the buyer in one sentence.

Flow
  1. Seed with what you know
    Use Goose ICP skill. Our product: observability for Rails apps. Current paying users: 12, all 20-50 dev teams, mostly B2B SaaS.✓ Copied
    → Draft ICP with firmographics, technographics, triggers
  2. Stress-test
    Give me 5 reasons this ICP might be wrong, and what signals would disprove it.✓ Copied
    → Falsifiable counter-hypotheses

Outcome: A crisp ICP statement plus a disconfirmation checklist.

Pitfalls
  • ICP is too broad to be useful — Force Claude to remove any attribute that more than 30% of SaaS companies would match
Combine with: startup-skill

Draft a 5-touch outbound sequence

👤 Founder-led sales teams doing cold outbound ⏱ ~25 min intermediate

When to use: You have an ICP and a list; you need the first sequence before Monday.

Prerequisites
  • Defined ICP and 1-2 trigger events — Run ICP skill first
Flow
  1. Produce the sequence
    Use Goose outbound. 5-touch, LinkedIn + email, trigger: company just hired first SRE.✓ Copied
    → Sequenced messages with rationale per touch
  2. Tighten copy
    Cut each message by 40%. Remove any sentence that starts with 'I hope'.✓ Copied
    → Shorter, punchier drafts

Outcome: A sequence ready to load into Apollo/Smartlead.

Pitfalls
  • Copy sounds AI-generic — Feed 3 of your past manually-written cold emails as voice anchor

Research a competitive landscape

👤 Founders evaluating where they fit vs. incumbents ⏱ ~45 min intermediate

When to use: Before pitching investors or repositioning.

Flow
  1. Frame the category
    Use Goose competitive skill. Category: AI code review for Ruby. List all vendors + their positioning.✓ Copied
    → Vendor table with positioning axes
  2. Find your gap
    Where is the whitespace? Which positioning claim is unowned?✓ Copied
    → Specific unowned positioning recommendation

Outcome: A positioning angle backed by who-owns-what analysis.

Pitfalls
  • Claude hallucinates competitor features — Require it to paste URLs for every feature claim; reject unsourced ones
Combine with: startup-skill

Combinations

Pair with other MCPs for X10 leverage

goose-skill + startup-skill

Startup skill validates the idea, Goose drives GTM

Use startup-skill to validate the opportunity, then goose-skills to draft ICP + outbound.✓ Copied
goose-skill + ai-marketing-claude-code-skill

Goose defines the target, marketing skill runs the campaigns

Define ICP with goose, then feed it to ai-marketing skill to plan demand gen.✓ Copied

Tools

What this MCP exposes

ToolInputsWhen to callCost
ICP authoring - Early-stage GTM 0
Outbound sequencing - Cold outbound prep 0
Competitive intel - Repositioning or pitch prep 0
Messaging frameworks - Homepage or ad copy iteration 0

Cost & Limits

What this costs to run

API quota
None
Tokens per call
Varies per skill
Monetary
Free
Tip
Use competitive intel sparingly — it chains web searches and can balloon tokens.

Security

Permissions, secrets, blast radius

Credential storage: No credentials
Data egress: Competitive intel uses Claude's web search; outputs don't leave your machine

Troubleshooting

Common errors and fixes

Generic outputs that sound like every other AI GTM copy

Feed real artifacts from your business — past emails, Gong transcripts — as voice anchors

Alternatives

goose-skills vs others

AlternativeWhen to use it insteadTradeoff
startup-skillYou need earlier-stage validation, not GTM executionLess depth on outbound/competitive
ai-marketing-claude-code-skillYou need full marketing frameworks beyond GTM salesBroader, less sales-specific

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

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