When to use: Conversion is below benchmark and you don't know why.
Prerequisites
- Landing page URL or HTML — Provide both for context
Flow
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Audit
Use marketing-skills. Audit /landing.html — headline clarity, CTA, social proof, friction points. 5 ranked tweaks.✓ Copied
→ Ranked tweak list with rationale
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Variants
Draft 3 headline variants targeting different value props.✓ Copied
→ 3 distinct headlines
Outcome: Tested hypotheses, not just opinions, on what to change.
Pitfalls
- Suggestions ignore brand voice — Provide tone/voice guide upfront
When to use: New user signup → activation needs a 5-email push.
Flow
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Define
Draft 5 emails: D0 welcome, D1 quickstart, D3 case study, D5 power feature, D7 win-back. JTBD framing.✓ Copied
→ 5 emails with subjects, bodies, CTAs
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Personalize
Add merge tags for industry vertical and team size.✓ Copied
→ Tagged sequence
Outcome: Sequence ready to drop in your ESP.
Pitfalls
- Generic copy — Provide ICP, real customer quotes; output is much sharper
When to use: You need a writer brief and don't want to spend a day on SERP research.
Flow
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Brief
Generate SEO brief for keyword 'AI deployment platforms'. Include intent, outline, cited references.✓ Copied
→ Structured brief
Outcome: Brief a freelancer can run with.
Pitfalls
- Outdated references — Pair with a search MCP (e.g., omnisearch) for fresh sources