clawfu-skills MCP — 使用场景, 安装 & 实时演示

为什么要用

核心特性

175 skills built on named frameworks (Dunford, Schwartz, Cialdini, Ogilvy, SPIN, JTBD…)
28 categories covering most marketing disciplines
Composable — chain skills across Claude/Cursor/Copilot
Each skill has explicit trigger + output contract
Install only the categories you use

实时演示

实际使用效果

clawfu-skill.replay ▶ 就绪

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安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标，然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "clawfu-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ]
    }
  ]
}

Continue 使用服务器对象数组，而非映射。

~/.config/zed/settings.json

{
  "context_servers": {
    "clawfu-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/guia-matthieu/clawfu-skills",
          "~/.claude/skills/clawfu-skills"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add clawfu-skill -- git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

一行命令搞定。用 claude mcp list 验证，claude mcp remove 卸载。

使用场景

实战用法： clawfu-skills

Position a new product using Dunford's framework

👤 Founders and PMM at early-stage startups ⏱ ~45 min intermediate

何时使用： You're writing your first homepage and the positioning is muddy.

前置条件

Skill installed — git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

步骤

Run the positioning skill

Use the clawfu positioning skill (Dunford framework). Product: <description>. Competitors: <3 names>. Target segment: <persona>.✓ 已复制

→ Filled-in Dunford canvas: alternatives / attributes / value / best-fit customer / market
Convert to homepage copy

Now use the landing-page-copy skill to turn that positioning into an H1, subhead, and 3 value props.✓ 已复制

→ Copy that mirrors the positioning, not generic marketing-speak

结果： Homepage copy you'd let an investor read.

注意事项

Skipping segmentation and positioning for everyone — Dunford's framework forces a best-fit customer — don't skip that box

搭配使用： superseo-skill · ultimate-seo-geo-skill

Write conversion-focused landing copy with Schwartz awareness levels

👤 Copywriters, founders writing their own copy ⏱ ~30 min intermediate

何时使用： Landing page traffic isn't converting and the copy is generic.

步骤

Pick awareness level

Use clawfu Schwartz-awareness skill. My audience is 'problem aware' but not 'solution aware'. Give me the angle.✓ 已复制

→ Specific copy angle keyed to that level
Draft with Cialdini principles

Now draft the hero section using reciprocity + social proof, no scarcity manipulation.✓ 已复制

→ Draft grounded in named principles

结果： Copy that respects the reader and converts.

Build a sales narrative with SPIN + JTBD

👤 Sales leaders, AEs building a deck ⏱ ~60 min intermediate

何时使用： Your deck is a feature dump and close rates are low.

步骤

Extract jobs-to-be-done

Use clawfu JTBD skill on my buyer persona: <details>.✓ 已复制

→ Main job, progress statements, forces of progress
Build SPIN questions + narrative

Now design SPIN questions and turn the JTBD into a 6-slide narrative.✓ 已复制

→ Questions + narrative arc ready for the deck

结果： A sales deck your reps will actually use.

Design a product-led growth loop for a SaaS feature

👤 Growth PMs ⏱ ~45 min advanced

何时使用： Need a compounding acquisition mechanic, not another ad budget ask.

步骤

Run growth-loops skill

Use clawfu growth-loops. Feature: shareable dashboards. Current DAU: 5k. Design one viral loop + one content loop.✓ 已复制

→ Concrete loop diagrams with measurable steps

结果： A loop you can instrument and ship.

注意事项

Loops that depend on a referral bonus nobody cares about — Require a clear giver + getter value prop, the skill checks

组合

与其他 MCP 搭配，撬动十倍杠杆

clawfu-skill + superseo-skill

Positioning feeds into SEO content strategy so both tell the same story

After clawfu positioning, hand the output to superseo topic-cluster-planning.✓ 已复制

clawfu-skill + claude-email-skill

Marketing strategy from clawfu, execution via claude-email

Take the 90-day plan and build the welcome series in claude-email.✓ 已复制

工具

此 MCP 暴露的能力

工具	输入参数	何时调用
positioning	product, competitors, segment	Early product stage
copywriting-awareness	audience awareness level	Landing / ad copy
jtbd	persona	Discovery, sales narrative
spin-selling	buyer profile	Sales prep
growth-loops	feature, metrics	PLG planning
email-nurture	funnel stage, offer	Email strategy

成本与限制

运行它的成本

API 配额: None
每次调用 Token 数: 5–15k depending on the framework's depth
费用: Free
提示: Keep only the categories you use — 175 skills in the picker is noisy

安全

权限、密钥、影响范围

凭据存储： None

数据出站： None from the skill itself

故障排查

常见错误与修复

Claude picks the wrong skill from 175

Name the skill explicitly, e.g. 'use clawfu positioning (Dunford)'

Output is framework-name-dropping without substance

Give the skill real inputs (competitors, segments, numbers) — framework + empty context = fluff

替代方案

clawfu-skills 对比其他方案

替代方案	何时用它替代	权衡
superseo-skills	You only need SEO, not the full marketing stack	Narrower surface

clawfu-skills

为什么要用

核心特性

实时演示

实际使用效果

安装

选择你的客户端

使用场景

实战用法： clawfu-skills

Position a new product using Dunford's framework

前置条件

步骤

注意事项

Write conversion-focused landing copy with Schwartz awareness levels

步骤

Build a sales narrative with SPIN + JTBD

步骤

Design a product-led growth loop for a SaaS feature

步骤

注意事项

组合

与其他 MCP 搭配，撬动十倍杠杆

工具

此 MCP 暴露的能力

成本与限制

运行它的成本

安全

权限、密钥、影响范围

故障排查

常见错误与修复

替代方案

clawfu-skills 对比其他方案

更多

资源