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superseo-skills

作者 inhouseseo · inhouseseo/superseo-skills

11 SEO skills covering audit, brief, writing, E-E-A-T scoring, semantic gap analysis, featured snippets, and link building — methodology from practicing in-house SEOs.

A Claude Code plugin/skill pack of 11 focused SEO workflows. Each skill is a disciplined sub-task — page-audit scores a URL across 7 dimensions, content-brief pulls SERP gaps, eeat-audit applies Google's quality guidelines, etc. Install via the marketplace or copy folders into ~/.claude/skills/.

为什么要用

核心特性

实时演示

实际使用效果

superseo-skill.replay ▶ 就绪
0/0

安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标,然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "superseo-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ]
    }
  ]
}

Continue 使用服务器对象数组,而非映射。

~/.config/zed/settings.json
{
  "context_servers": {
    "superseo-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/inhouseseo/superseo-skills",
          "~/.claude/skills/superseo-skills"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add superseo-skill -- git clone https://github.com/inhouseseo/superseo-skills ~/.claude/skills/superseo-skills

一行命令搞定。用 claude mcp list 验证,claude mcp remove 卸载。

使用场景

实战用法: superseo-skills

Audit a ranking page and ship the fixes in one session

👤 In-house SEOs and content leads ⏱ ~45 min intermediate

何时使用: A page used to rank, the traffic dropped, and you want a diagnosis with a concrete fix list.

前置条件
  • Install via marketplace — /plugin marketplace add inhouseseo/superseo-skills then /plugin install superseo@superseo-skills
步骤
  1. Run page-audit
    Run page-audit on https://example.com/blog/post. Include competitor comparison against the top 3 results.✓ 已复制
    → Scored findings across 7 dimensions, specific fixes
  2. Follow with semantic-gap-analysis
    Now run semantic-gap-analysis vs the top 3 — what entities and subtopics am I missing?✓ 已复制
    → Concrete list of missing coverage
  3. Rewrite
    Apply improve-content with the findings from the audit and gap analysis. Match the current brand voice.✓ 已复制
    → New draft ready to replace the post

结果: A rewritten page that closes the gap to competitors.

注意事项
  • Running write-content on a topic with weak search intent match — Run keyword-deep-dive first to confirm intent before writing
搭配使用: firecrawl · brave-search

Plan a topic cluster around a seed keyword

👤 Content strategists ⏱ ~60 min intermediate

何时使用: You're starting a new content area and want a defensible hub-and-spoke plan.

步骤
  1. Seed with topic-cluster-planning
    Use topic-cluster-planning — seed topic: 'container orchestration'. Design a hub + 12 spokes with search volume estimates.✓ 已复制
    → Tree with hub article + 12 supporting articles
  2. Brief each spoke
    Run content-brief for spoke #3. Audience: backend engineers.✓ 已复制
    → Writer-ready brief with SERP gaps

结果: A content calendar with briefs you can hand to writers.

Score a page's E-E-A-T and draft the fixes

👤 YMYL publishers, affiliate sites ⏱ ~30 min intermediate

何时使用: After a core update hit you and you suspect trust signals.

步骤
  1. Run eeat-audit
    Run eeat-audit on https://example.com/health/article — I want scores per dimension and concrete fixes.✓ 已复制
    → Experience/Expertise/Authority/Trust scored with action items

结果: Actionable list of author-bio, citation, and edit-history changes.

组合

与其他 MCP 搭配,撬动十倍杠杆

superseo-skill + firecrawl

page-audit pulls live competitor content via Firecrawl for a real SERP gap diff

Use firecrawl to fetch the top 3 SERP results for my target query, then feed them to semantic-gap-analysis.✓ 已复制
superseo-skill + brave-search

Get SERP data without paid API credits

Use brave-search to pull SERP for 'container orchestration', then topic-cluster-planning.✓ 已复制

工具

此 MCP 暴露的能力

工具输入参数何时调用成本
page-audit url, competitor_urls? Diagnose any single URL 0
content-brief target keyword, audience Before writing a new page 0
write-content brief After brief is approved 0
improve-content existing url, issues Updating an existing page 0
keyword-deep-dive keyword Single-keyword strategy 0
semantic-gap-analysis your url, competitor urls Gap vs top-3 0
eeat-audit url YMYL / trust work 0
topic-cluster-planning seed topic New content area 0
featured-snippet-optimizer query, current url Going after position 0 0
linkbuilding domain profile Off-page planning 0
expert-interview topic, expert profile Injecting first-party expertise 0

成本与限制

运行它的成本

API 配额
None for the skill; any paired tools (Firecrawl, Brave) bring their own quotas
每次调用 Token 数
5–20k per skill invocation depending on size
费用
Free — skill is prompts + methodology
提示
Don't pair write-content with an expensive model unless you're shipping the output — use a cheaper model for drafts

安全

权限、密钥、影响范围

凭据存储: None — pure prompts
数据出站: None from the skill itself

故障排查

常见错误与修复

page-audit returns generic advice

Supply the competitor URLs explicitly and the primary keyword — vagueness in, vagueness out

Marketplace install fails

Fall back to manual: clone the repo and copy skill folders into ~/.claude/skills/

验证: ls ~/.claude/skills/

替代方案

superseo-skills 对比其他方案

替代方案何时用它替代权衡
ultimate-seo-geoYou also need AI search (GEO) coverage and schema automationBigger surface, more to learn

更多

资源

📖 阅读 GitHub 上的官方 README

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