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goose-skills

автор gooseworks-ai · gooseworks-ai/goose-skills

Library of go-to-market skills for Claude Code, Codex, and Cursor — ICP drafting, outbound, competitive intel, messaging tests.

Goose Skills is a GTM-focused skill library: ideal-customer-profile drafting, outbound sequences, competitive intel, positioning, messaging A/B drafts. Built for founders and small GTM teams running Claude Code as their strategy co-pilot. Cross-agent compatible.

Зачем использовать

Ключевые функции

Живое демо

Как выглядит на практике

goose-skill.replay ▶ готово
0/0

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "goose-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json
{
  "context_servers": {
    "goose-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/gooseworks-ai/goose-skills",
          "~/.claude/skills/goose-skills"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add goose-skill -- git clone https://github.com/gooseworks-ai/goose-skills ~/.claude/skills/goose-skills

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: goose-skills

How to draft an ICP with Goose skills

👤 Founders early in GTM, still fuzzy on who to sell to ⏱ ~30 min beginner

Когда использовать: You've shipped the product but can't yet describe the buyer in one sentence.

Предварительные требования
  • Skill installed — git clone https://github.com/gooseworks-ai/goose-skills ~/.claude/skills/goose-skills
Поток
  1. Seed with what you know
    Use Goose ICP skill. Our product: observability for Rails apps. Current paying users: 12, all 20-50 dev teams, mostly B2B SaaS.✓ Скопировано
    → Draft ICP with firmographics, technographics, triggers
  2. Stress-test
    Give me 5 reasons this ICP might be wrong, and what signals would disprove it.✓ Скопировано
    → Falsifiable counter-hypotheses

Итог: A crisp ICP statement plus a disconfirmation checklist.

Подводные камни
  • ICP is too broad to be useful — Force Claude to remove any attribute that more than 30% of SaaS companies would match
Сочетать с: startup-skill

Draft a 5-touch outbound sequence

👤 Founder-led sales teams doing cold outbound ⏱ ~25 min intermediate

Когда использовать: You have an ICP and a list; you need the first sequence before Monday.

Предварительные требования
  • Defined ICP and 1-2 trigger events — Run ICP skill first
Поток
  1. Produce the sequence
    Use Goose outbound. 5-touch, LinkedIn + email, trigger: company just hired first SRE.✓ Скопировано
    → Sequenced messages with rationale per touch
  2. Tighten copy
    Cut each message by 40%. Remove any sentence that starts with 'I hope'.✓ Скопировано
    → Shorter, punchier drafts

Итог: A sequence ready to load into Apollo/Smartlead.

Подводные камни
  • Copy sounds AI-generic — Feed 3 of your past manually-written cold emails as voice anchor

Research a competitive landscape

👤 Founders evaluating where they fit vs. incumbents ⏱ ~45 min intermediate

Когда использовать: Before pitching investors or repositioning.

Поток
  1. Frame the category
    Use Goose competitive skill. Category: AI code review for Ruby. List all vendors + their positioning.✓ Скопировано
    → Vendor table with positioning axes
  2. Find your gap
    Where is the whitespace? Which positioning claim is unowned?✓ Скопировано
    → Specific unowned positioning recommendation

Итог: A positioning angle backed by who-owns-what analysis.

Подводные камни
  • Claude hallucinates competitor features — Require it to paste URLs for every feature claim; reject unsourced ones
Сочетать с: startup-skill

Комбинации

Сочетайте с другими MCP — эффект x10

goose-skill + startup-skill

Startup skill validates the idea, Goose drives GTM

Use startup-skill to validate the opportunity, then goose-skills to draft ICP + outbound.✓ Скопировано

Goose defines the target, marketing skill runs the campaigns

Define ICP with goose, then feed it to ai-marketing skill to plan demand gen.✓ Скопировано

Инструменты

Что предоставляет этот MCP

ИнструментВходные данныеКогда вызыватьСтоимость
ICP authoring - Early-stage GTM 0
Outbound sequencing - Cold outbound prep 0
Competitive intel - Repositioning or pitch prep 0
Messaging frameworks - Homepage or ad copy iteration 0

Стоимость и лимиты

Во что обходится

Квота API
None
Токенов на вызов
Varies per skill
Деньги
Free
Совет
Use competitive intel sparingly — it chains web searches and can balloon tokens.

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: No credentials
Исходящий трафик: Competitive intel uses Claude's web search; outputs don't leave your machine

Устранение неполадок

Частые ошибки и исправления

Generic outputs that sound like every other AI GTM copy

Feed real artifacts from your business — past emails, Gong transcripts — as voice anchors

Skill not loading

Check SKILL.md path and restart Claude Code

Проверить: ls ~/.claude/skills/goose-skills/SKILL.md

Альтернативы

goose-skills в сравнении

АльтернативаКогда использоватьКомпромисс
startup-skillYou need earlier-stage validation, not GTM executionLess depth on outbound/competitive
ai-marketing-claude-code-skillYou need full marketing frameworks beyond GTM salesBroader, less sales-specific

Ещё

Ресурсы

📖 Читать официальный README на GitHub

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