How to plan a product launch end-to-end
Когда использовать: Product is ready; launch is 3 weeks out; you need a plan, not just tactics.
Поток
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Positioning firstUse ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Скопировано→ Positioning doc in April Dunford style
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Campaign plan3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Скопировано→ Week-by-week plan with channel-specific beats
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Content briefsWrite briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Скопировано→ One-pager briefs per piece
Итог: A launch plan that's actually executable.
Подводные камни
- Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'