ai-marketing-claude-code-skills MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

Positioning and messaging frameworks
ICP/persona drafting
Campaign plans (multi-channel, multi-week)
Content calendar + briefs
Copy patterns: headlines, ads, landing pages
Cross-agent compatible

Живое демо

Как выглядит на практике

ai-marketing-claude-code-skill.replay ▶ готово

0/0

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "ai-marketing-claude-code-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "ai-marketing-claude-code-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
          "~/.claude/skills/ai-marketing-claude-code-skills"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add ai-marketing-claude-code-skill -- git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-claude-code-skills

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

Когда использовать: Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

Предварительные требования

Skill installed — git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-skills

Поток

Positioning first

Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Скопировано

→ Positioning doc in April Dunford style
Campaign plan

3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Скопировано

→ Week-by-week plan with channel-specific beats
Content briefs

Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Скопировано

→ One-pager briefs per piece

Итог: A launch plan that's actually executable.

Подводные камни

Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'

Сочетать с: goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

Когда использовать: You have a quarter to fill and no topic backlog.

Поток

Generate topic clusters

Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ Скопировано

→ 3x9 table with pillar + cluster
Schedule

Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ Скопировано

→ 12-week schedule with piece type tags

Итог: A filled content calendar with variety and pillar coverage.

Сочетать с: notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

Когда использовать: You have positioning but no landing page yet.

Поток

Hero section

Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ Скопировано

→ Hero block options (3)
Below-the-fold

Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ Скопировано

→ Structured sections with copy

Итог: A landing page draft with a real messaging spine.

Подводные камни

Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific

Сочетать с: smart-illustrator-skill

Комбинации

Сочетайте с другими MCP — эффект x10

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ Скопировано

ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ Скопировано

ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать	Стоимость
Positioning	product + audience	Before any campaigns	Claude tokens
Campaign plan	goals + channels	Launches and pushes	Claude tokens
Content calendar	audience + pillars	Quarterly planning	Claude tokens
Brief writing	topic	Handing off to writers	Claude tokens
Copy patterns	type	Writing ads, headlines, landing pages	Claude tokens

Стоимость и лимиты

Во что обходится

Квота API: None
Токенов на вызов: 10-40k per full plan
Деньги: Free
Совет: Batch the plan in one session — re-summarizing context across sessions wastes tokens.

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: No credentials

Исходящий трафик: Plans sent to Claude for inference

Confidential launch plans: use a Claude workspace with data retention disabled for unreleased products.

Устранение неполадок

Частые ошибки и исправления

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

Альтернативы

ai-marketing-claude-code-skills в сравнении

Альтернатива	Когда использовать	Компромисс
goose-skill	You want sales/GTM depth more than marketing breadth	Less content and campaign focus
Hiring a contractor	You need human strategic judgment	Slower, more expensive

Ещё

Ресурсы

📖 Читать официальный README на GitHub

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