claude-ads MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

250+ checks across 7 ad platforms including PMax, Advantage+, Demand Gen, CTV
Ads Health Score (0-100) with letter grade and weighted severity
Industry-specific playbooks (SaaS, e-commerce, local, B2B, healthcare)
4 creative-generation agents for new ad copy and assets
Privacy-infrastructure audit (Consent Mode V2, server-side tagging, CAPI, Events API)

Живое демо

Как выглядит на практике

claude-ads-skill.replay ▶ готово

0/0

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-ads-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-ads-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/AgriciDaniel/claude-ads",
          "~/.claude/skills/claude-ads"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add claude-ads-skill -- git clone https://github.com/AgriciDaniel/claude-ads ~/.claude/skills/claude-ads

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: claude-ads

Audit a Google Ads account before taking it over

👤 Agencies onboarding a new paid-search client ⏱ ~45 min intermediate

Когда использовать: You're bidding for the account and need to show concrete gaps in week one.

Предварительные требования

Exported account data or screenshots — Google Ads Editor export or the standard 'all campaigns' CSV

Поток

Feed the skill the export

Run the claude-ads skill on this Google Ads export. Focus on Search + PMax. Give me the health score and top 10 issues.✓ Скопировано

→ Score with breakdown by category (structure, bidding, creative, tracking)
Drill into PMax specifically

Now deep-dive PMax — asset quality, audience signals, brand-exclusion list. What's the quick-win?✓ Скопировано

→ Platform-specific findings with remediation priority
Generate the PDF

Export to a client PDF with the score dashboard on page 1 and the remediation roadmap at the end.✓ Скопировано

→ Polished PDF ready to send

Итог: A deliverable audit that wins the pitch.

Подводные камни

Audit based on incomplete data gives wrong conclusions — Include 90 days of performance plus settings export, not just a screenshot

Verify Meta Advantage+ privacy infrastructure before iOS 18

👤 In-house paid-social managers ⏱ ~30 min advanced

Когда использовать: Attribution is drifting and you suspect CAPI or Events API isn't firing cleanly.

Поток

Run the privacy-infra check

Use claude-ads to audit our Meta setup for CAPI completeness, event match quality, and Consent Mode V2.✓ Скопировано

→ Per-event pass/fail with remediation
Get the fix plan

Prioritize fixes by attribution-loss impact.✓ Скопировано

→ Ordered list tied to revenue impact

Итог: A concrete privacy-infrastructure punch-list.

Подводные камни

Matching Match Quality fixes without GTM changes — The skill flags when GTM/server-side tag config is also required

Generate 10 new ad creative variants for a failing ad set

👤 Performance marketers in creative refresh ⏱ ~30 min intermediate

Когда использовать: CPMs are climbing and your creatives are fatigued.

Поток

Provide the winning ad + brief

Here's our best-performing Meta ad. Use claude-ads creative agents to generate 10 variants that test different hooks.✓ Скопировано

→ 10 copy + visual-brief pairs, each with a stated hypothesis
Score the variants

Which 3 should we ship first based on policy safety and hypothesis strength?✓ Скопировано

→ Short list with reasoning

Итог: A creative batch with clear hypotheses to test.

Подводные камни

Generated copy violates platform policy — The skill's compliance check catches most issues — but have a human final-check on regulated verticals

Сочетать с: nano-banana-pro-prompts-recommend-skill

Комбинации

Сочетайте с другими MCP — эффект x10

claude-ads-skill + nano-banana-pro-prompts-recommend-skill

After creative-agents propose variants, generate image prompts for each

For each of the 10 creative variants, use Nano Banana to propose an image prompt.✓ Скопировано

claude-ads-skill + claude-seo-skill

Align paid landing pages with SEO best practices from /seo audit

Run /seo audit on the landing pages paid traffic is hitting, then cross-reference with claude-ads landing-page quality findings.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать
Platform audit	exported campaign data	Full or partial account review
Ads Health Score	audit results	At the end of each audit
Privacy infrastructure check	tag config or screenshots	Attribution or policy review
Creative generation agents	winning ad + brief	Creative refresh
Financial modeling	conversion rate, AOV, margin	Budget planning

Стоимость и лимиты

Во что обходится

Квота API: None for the skill
Токенов на вызов: Full audit: 15-40k tokens; single-platform: 5-10k
Деньги: Free — skill is local; you still pay for the ad spend it's auditing
Совет: Run platform-by-platform for ongoing clients; full-account audits are best for onboarding and quarterly reviews.

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: No credentials — skill reads exports you paste in. Campaign data stays on your machine.

Исходящий трафик: None from the skill itself

Campaign exports can contain PII (customer match lists). Strip before sharing.

Устранение неполадок

Частые ошибки и исправления

Score seems too low/high for the account

Check the export completeness — missing conversion data skews the score.

Creative agents miss brand voice

Include a brand voice doc or 3 winning ads as style anchors in the prompt.

PDF export fails

The skill needs a markdown-to-PDF runtime; check the skill's setup section for the required dependency.

Альтернативы

claude-ads в сравнении

Альтернатива	Когда использовать	Компромисс
Manual audits via platform UIs	You only manage one account and have time	Thorough but slow; doesn't scale
claude-seo-skill	You need organic / technical SEO instead of paid	Different side of the acquisition funnel

Ещё

Ресурсы

📖 Читать официальный README на GitHub

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