claude-seo MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

19 sub-skills covering technical SEO, E-E-A-T, schema, images, sitemaps, backlinks, hreflang, programmatic SEO, e-commerce
12 specialist subagents run analysis in parallel for faster audits
GEO sub-skill specifically for Generative Engine Optimization (AI Overviews, Perplexity, ChatGPT citations)
Google APIs integration: Search Console, PageSpeed, CrUX, GA4
Exports PDF and Excel reports for client deliverables

Живое демо

Как выглядит на практике

claude-seo-skill.replay ▶ готово

0/0

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-seo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-seo",
        "~/.claude/skills/claude-seo"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-seo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-seo",
        "~/.claude/skills/claude-seo"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-seo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-seo",
        "~/.claude/skills/claude-seo"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-seo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-seo",
        "~/.claude/skills/claude-seo"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-seo-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-seo",
        "~/.claude/skills/claude-seo"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-seo-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/AgriciDaniel/claude-seo",
          "~/.claude/skills/claude-seo"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add claude-seo-skill -- git clone https://github.com/AgriciDaniel/claude-seo ~/.claude/skills/claude-seo

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: claude-seo

Run a full technical SEO audit and deliver a client-ready report

👤 SEO consultants and agencies ⏱ ~45 min intermediate

Когда использовать: Onboarding a new client; need a baseline audit in hours, not days.

Предварительные требования

Target site URL — The client's canonical domain
Optional: Search Console + PageSpeed API keys — For the /seo google commands — free Google Cloud APIs

Поток

Run the audit

/seo audit https://client.example.com — full technical + E-E-A-T, output PDF.✓ Скопировано

→ Subagents kick off in parallel; progress logged per category
Review findings

Summarize the top 10 highest-impact issues by priority and effort.✓ Скопировано

→ Prioritized list with concrete fixes
Generate remediation plan

Draft a 90-day remediation roadmap with weekly milestones.✓ Скопировано

→ Dated plan the client can sign off on

Итог: A deliverable-quality audit report plus an actionable roadmap.

Подводные камни

Audit runs on a staging site blocked by robots.txt — Confirm crawlability up-front; the skill respects robots.txt by default

Сочетать с: firecrawl

Optimize a page for Google AI Overviews and ChatGPT citations

👤 Content marketers chasing AI citations ⏱ ~30 min intermediate

Когда использовать: A key page is losing organic clicks to AI summaries and you want to be the cited source.

Поток

Run the GEO sub-skill on the page

/seo geo https://example.com/post — what needs to change for AI Overview citation?✓ Скопировано

→ Concrete recommendations on entity clarity, snippet-friendly structure, schema
Apply and re-test

Apply the changes, then re-score using the same sub-skill.✓ Скопировано

→ Score improves; specific deltas called out

Итог: A page rewritten to maximize AI-answer citation probability.

Подводные камни

Over-optimizing for AI hurts human readability — Balance — the skill has an E-E-A-T check that catches robotic-sounding edits

Сочетать с: firecrawl

Generate and validate Schema.org markup for 50 product pages

👤 E-commerce SEO managers ⏱ ~40 min intermediate

Когда использовать: Launching a new category and need Product + Offer + AggregateRating markup everywhere.

Поток

Point the schema sub-skill at the category

/seo schema https://shop.example.com/cat/widgets — generate Product schema for all 50 items.✓ Скопировано

→ JSON-LD blobs per URL, validated against Schema.org
Verify with Google's Rich Results Test

For each URL, run the Rich Results Test and flag any warnings.✓ Скопировано

→ Per-URL pass/fail with actionable warnings

Итог: Valid schema ready to deploy, pre-tested.

Подводные камни

Schema out of sync with visible content (spam signal) — The skill cross-checks markup values against scraped page content

Сочетать с: firecrawl

Комбинации

Сочетайте с другими MCP — эффект x10

claude-seo-skill + firecrawl

Competitor content analysis — scrape their top-ranking pages and reverse-engineer the pattern

Scrape the top 5 ranking pages for 'best widgets' with firecrawl, then use /seo audit to compare them structurally to our page.✓ Скопировано

claude-seo-skill + brave-search

Use Brave Search to find competitors, then audit their pages

Brave-search the top 10 results for my target keyword, then run /seo audit on each.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать	Стоимость
SEO audit (/seo audit)	URL	Baseline or quarterly review	Tokens only
Schema generation (/seo schema)	URL	Adding or fixing structured data	Tokens only
GEO optimization (/seo geo)	URL	Targeting AI Overviews / ChatGPT citations	Tokens only
Local SEO (/seo local)	URL or GMB name	Brick-and-mortar or multi-location	Tokens only
Google APIs (/seo google)	property + date range	Any data-backed analysis	Free API calls

Стоимость и лимиты

Во что обходится

Квота API: None for the skill; Google APIs have generous free tiers
Токенов на вызов: Full audit: 10-30k tokens. Single sub-skill: 2-5k.
Деньги: Free — skill is local. DataForSEO/Firecrawl pairings cost their own credits.
Совет: Run one sub-skill at a time for small jobs; save the full /seo audit for client deliverables.

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: Google API keys in env vars if using /seo google; no credentials in the skill itself

Исходящий трафик: Only to sites you audit and the Google APIs you authenticate with

Don't run audits on sites you don't own or have permission to crawl.

Устранение неполадок

Частые ошибки и исправления

Slash command /seo not recognized

Make sure the skill's commands/ folder is in place after clone; restart Claude Code.

Проверить: ls ~/.claude/skills/claude-seo/commands/

Subagents fail or time out

Reduce parallelism; run sub-skills sequentially for large sites.

Google APIs return 403

Enable the specific API (Search Console, PageSpeed, etc.) in your GCP project and re-auth.

Альтернативы

claude-seo в сравнении

Альтернатива	Когда использовать	Компромисс
seo-geo-claude-skill	You want a lighter 20-skill bundle without subagent orchestration	Simpler but fewer enterprise reporting features
agentic-seo-skill	You're on Antigravity/Codex, not just Claude Code	Broader agent support; similar feature set
claude-blog-skill	You only need content SEO, not full technical audits	Narrower scope, faster to learn

Ещё

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