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goose-skills

제작: gooseworks-ai · gooseworks-ai/goose-skills

Library of go-to-market skills for Claude Code, Codex, and Cursor — ICP drafting, outbound, competitive intel, messaging tests.

Goose Skills is a GTM-focused skill library: ideal-customer-profile drafting, outbound sequences, competitive intel, positioning, messaging A/B drafts. Built for founders and small GTM teams running Claude Code as their strategy co-pilot. Cross-agent compatible.

왜 쓰나요

핵심 기능

라이브 데모

실제 사용 모습

goose-skill.replay ▶ 준비됨
0/0

설치

클라이언트 선택

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config 열기. 저장 후 앱 재시작.

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor는 Claude Desktop과 동일한 mcpServers 스키마 사용. 프로젝트 설정이 전역보다 우선.

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Cline 사이드바의 MCP Servers 아이콘 클릭 후 "Edit Configuration" 선택.

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "goose-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop과 같은 형식. Windsurf 재시작 후 적용.

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "goose-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/gooseworks-ai/goose-skills",
        "~/.claude/skills/goose-skills"
      ]
    }
  ]
}

Continue는 맵이 아닌 서버 오브젝트 배열 사용.

~/.config/zed/settings.json
{
  "context_servers": {
    "goose-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/gooseworks-ai/goose-skills",
          "~/.claude/skills/goose-skills"
        ]
      }
    }
  }
}

context_servers에 추가. 저장 시 Zed가 핫 리로드.

claude mcp add goose-skill -- git clone https://github.com/gooseworks-ai/goose-skills ~/.claude/skills/goose-skills

한 줄 명령. claude mcp list로 확인, claude mcp remove로 제거.

사용 사례

실전 활용법: goose-skills

How to draft an ICP with Goose skills

👤 Founders early in GTM, still fuzzy on who to sell to ⏱ ~30 min beginner

언제 쓸까: You've shipped the product but can't yet describe the buyer in one sentence.

사전 조건
  • Skill installed — git clone https://github.com/gooseworks-ai/goose-skills ~/.claude/skills/goose-skills
흐름
  1. Seed with what you know
    Use Goose ICP skill. Our product: observability for Rails apps. Current paying users: 12, all 20-50 dev teams, mostly B2B SaaS.✓ 복사됨
    → Draft ICP with firmographics, technographics, triggers
  2. Stress-test
    Give me 5 reasons this ICP might be wrong, and what signals would disprove it.✓ 복사됨
    → Falsifiable counter-hypotheses

결과: A crisp ICP statement plus a disconfirmation checklist.

함정
  • ICP is too broad to be useful — Force Claude to remove any attribute that more than 30% of SaaS companies would match
함께 쓰기: startup-skill

Draft a 5-touch outbound sequence

👤 Founder-led sales teams doing cold outbound ⏱ ~25 min intermediate

언제 쓸까: You have an ICP and a list; you need the first sequence before Monday.

사전 조건
  • Defined ICP and 1-2 trigger events — Run ICP skill first
흐름
  1. Produce the sequence
    Use Goose outbound. 5-touch, LinkedIn + email, trigger: company just hired first SRE.✓ 복사됨
    → Sequenced messages with rationale per touch
  2. Tighten copy
    Cut each message by 40%. Remove any sentence that starts with 'I hope'.✓ 복사됨
    → Shorter, punchier drafts

결과: A sequence ready to load into Apollo/Smartlead.

함정
  • Copy sounds AI-generic — Feed 3 of your past manually-written cold emails as voice anchor

Research a competitive landscape

👤 Founders evaluating where they fit vs. incumbents ⏱ ~45 min intermediate

언제 쓸까: Before pitching investors or repositioning.

흐름
  1. Frame the category
    Use Goose competitive skill. Category: AI code review for Ruby. List all vendors + their positioning.✓ 복사됨
    → Vendor table with positioning axes
  2. Find your gap
    Where is the whitespace? Which positioning claim is unowned?✓ 복사됨
    → Specific unowned positioning recommendation

결과: A positioning angle backed by who-owns-what analysis.

함정
  • Claude hallucinates competitor features — Require it to paste URLs for every feature claim; reject unsourced ones
함께 쓰기: startup-skill

조합

다른 MCP와 조합해 10배 효율

goose-skill + startup-skill

Startup skill validates the idea, Goose drives GTM

Use startup-skill to validate the opportunity, then goose-skills to draft ICP + outbound.✓ 복사됨

Goose defines the target, marketing skill runs the campaigns

Define ICP with goose, then feed it to ai-marketing skill to plan demand gen.✓ 복사됨

도구

이 MCP가 노출하는 것

도구입력언제 호출비용
ICP authoring - Early-stage GTM 0
Outbound sequencing - Cold outbound prep 0
Competitive intel - Repositioning or pitch prep 0
Messaging frameworks - Homepage or ad copy iteration 0

비용 및 제한

운영 비용

API 쿼터
None
호출당 토큰
Varies per skill
금액
Free
Use competitive intel sparingly — it chains web searches and can balloon tokens.

보안

권한, 시크릿, 파급범위

자격 증명 저장: No credentials
데이터 외부 송신: Competitive intel uses Claude's web search; outputs don't leave your machine

문제 해결

자주 발생하는 오류와 해결

Generic outputs that sound like every other AI GTM copy

Feed real artifacts from your business — past emails, Gong transcripts — as voice anchors

Skill not loading

Check SKILL.md path and restart Claude Code

확인: ls ~/.claude/skills/goose-skills/SKILL.md

대안

goose-skills 다른 것과 비교

대안언제 쓰나단점/장점
startup-skillYou need earlier-stage validation, not GTM executionLess depth on outbound/competitive
ai-marketing-claude-code-skillYou need full marketing frameworks beyond GTM salesBroader, less sales-specific

더 보기

리소스

📖 GitHub에서 공식 README 읽기

🐙 열린 이슈 보기

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