ai-marketing-claude-code-skills MCP — 사용 사례, 설치 & 라이브 데모

왜 쓰나요

핵심 기능

Positioning and messaging frameworks
ICP/persona drafting
Campaign plans (multi-channel, multi-week)
Content calendar + briefs
Copy patterns: headlines, ads, landing pages
Cross-agent compatible

라이브 데모

실제 사용 모습

ai-marketing-claude-code-skill.replay ▶ 준비됨

0/0

설치

클라이언트 선택

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config 열기. 저장 후 앱 재시작.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor는 Claude Desktop과 동일한 mcpServers 스키마 사용. 프로젝트 설정이 전역보다 우선.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cline 사이드바의 MCP Servers 아이콘 클릭 후 "Edit Configuration" 선택.

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop과 같은 형식. Windsurf 재시작 후 적용.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "ai-marketing-claude-code-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ]
    }
  ]
}

Continue는 맵이 아닌 서버 오브젝트 배열 사용.

~/.config/zed/settings.json

{
  "context_servers": {
    "ai-marketing-claude-code-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
          "~/.claude/skills/ai-marketing-claude-code-skills"
        ]
      }
    }
  }
}

context_servers에 추가. 저장 시 Zed가 핫 리로드.

claude mcp add ai-marketing-claude-code-skill -- git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-claude-code-skills

한 줄 명령. claude mcp list로 확인, claude mcp remove로 제거.

사용 사례

실전 활용법: ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

언제 쓸까: Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

사전 조건

Skill installed — git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-skills

흐름

Positioning first

Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ 복사됨

→ Positioning doc in April Dunford style
Campaign plan

3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ 복사됨

→ Week-by-week plan with channel-specific beats
Content briefs

Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ 복사됨

→ One-pager briefs per piece

결과: A launch plan that's actually executable.

함정

Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'

함께 쓰기: goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

언제 쓸까: You have a quarter to fill and no topic backlog.

흐름

Generate topic clusters

Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ 복사됨

→ 3x9 table with pillar + cluster
Schedule

Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ 복사됨

→ 12-week schedule with piece type tags

결과: A filled content calendar with variety and pillar coverage.

함께 쓰기: notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

언제 쓸까: You have positioning but no landing page yet.

흐름

Hero section

Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ 복사됨

→ Hero block options (3)
Below-the-fold

Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ 복사됨

→ Structured sections with copy

결과: A landing page draft with a real messaging spine.

함정

Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific

함께 쓰기: smart-illustrator-skill

조합

다른 MCP와 조합해 10배 효율

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ 복사됨

ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ 복사됨

ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ 복사됨

도구

이 MCP가 노출하는 것

도구	입력	언제 호출	비용
Positioning	product + audience	Before any campaigns	Claude tokens
Campaign plan	goals + channels	Launches and pushes	Claude tokens
Content calendar	audience + pillars	Quarterly planning	Claude tokens
Brief writing	topic	Handing off to writers	Claude tokens
Copy patterns	type	Writing ads, headlines, landing pages	Claude tokens

비용 및 제한

운영 비용

API 쿼터: None
호출당 토큰: 10-40k per full plan
금액: Free
팁: Batch the plan in one session — re-summarizing context across sessions wastes tokens.

보안

권한, 시크릿, 파급범위

자격 증명 저장: No credentials

데이터 외부 송신: Plans sent to Claude for inference

Confidential launch plans: use a Claude workspace with data retention disabled for unreleased products.

문제 해결

자주 발생하는 오류와 해결

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

대안

ai-marketing-claude-code-skills 다른 것과 비교

대안	언제 쓰나	단점/장점
goose-skill	You want sales/GTM depth more than marketing breadth	Less content and campaign focus
Hiring a contractor	You need human strategic judgment	Slower, more expensive

ai-marketing-claude-code-skills