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ai-marketing-claude-code-skills

par BrianRWagner · BrianRWagner/ai-marketing-claude-code-skills

Marketing frameworks that AI actually executes — positioning, campaign planning, content ops — for Claude Code and similar agents.

AI Marketing Skills packages executable marketing frameworks: positioning docs, ICP and persona sheets, campaign plans, content calendars, and briefs. Less lofty strategy, more get-this-shipped. Built for Claude Code but works in OpenClaw and other SKILL.md-aware agents.

▶ Voir la démo 📦 Installer 💡 Cas d'usage

Pourquoi l'utiliser

Fonctionnalités clés

Démo en direct

Aperçu en pratique

ai-marketing-claude-code-skill.replay ▶ prêt
0/0

Installation

Dépôt de l’auteur · Documentation officielle des Skills Claude

Cas d'usage

Usages concrets : ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

Quand l'utiliser : Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

Déroulement
  1. Positioning first
    Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Copié
    → Positioning doc in April Dunford style
  2. Campaign plan
    3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Copié
    → Week-by-week plan with channel-specific beats
  3. Content briefs
    Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Copié
    → One-pager briefs per piece

Résultat : A launch plan that's actually executable.

Pièges
  • Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'
Combiner avec : goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

Quand l'utiliser : You have a quarter to fill and no topic backlog.

Déroulement
  1. Generate topic clusters
    Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ Copié
    → 3x9 table with pillar + cluster
  2. Schedule
    Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ Copié
    → 12-week schedule with piece type tags

Résultat : A filled content calendar with variety and pillar coverage.

Combiner avec : notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

Quand l'utiliser : You have positioning but no landing page yet.

Déroulement
  1. Hero section
    Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ Copié
    → Hero block options (3)
  2. Below-the-fold
    Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ Copié
    → Structured sections with copy

Résultat : A landing page draft with a real messaging spine.

Pièges
  • Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific
Combiner avec : smart-illustrator-skill

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ Copié
ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ Copié
ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ Copié

Outils

Ce que ce MCP expose

OutilEntréesQuand appelerCoût
Positioning product + audience Before any campaigns Claude tokens
Campaign plan goals + channels Launches and pushes Claude tokens
Content calendar audience + pillars Quarterly planning Claude tokens
Brief writing topic Handing off to writers Claude tokens
Copy patterns type Writing ads, headlines, landing pages Claude tokens

Coût et limites

Coût d'exécution

Quota d'API
None
Tokens par appel
10-40k per full plan
Monétaire
Free
Astuce
Batch the plan in one session — re-summarizing context across sessions wastes tokens.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : No credentials
Sortie de données : Plans sent to Claude for inference

Dépannage

Erreurs courantes et correctifs

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

Alternatives

ai-marketing-claude-code-skills vs autres

AlternativeQuand l'utiliserCompromis
goose-skillYou want sales/GTM depth more than marketing breadthLess content and campaign focus
Hiring a contractorYou need human strategic judgmentSlower, more expensive

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

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