ai-marketing-claude-code-skills MCP — Cas d'usage, Installer & Démo en direct

Pourquoi l'utiliser

Fonctionnalités clés

Positioning and messaging frameworks
ICP/persona drafting
Campaign plans (multi-channel, multi-week)
Content calendar + briefs
Copy patterns: headlines, ads, landing pages
Cross-agent compatible

Démo en direct

Aperçu en pratique

ai-marketing-claude-code-skill.replay ▶ prêt

0/0

Installer

Choisissez votre client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Ouvrez Claude Desktop → Settings → Developer → Edit Config. Redémarrez après avoir enregistré.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor utilise le même schéma mcpServers que Claude Desktop. La config projet l'emporte sur la globale.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cliquez sur l'icône MCP Servers dans la barre latérale Cline, puis "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Même format que Claude Desktop. Redémarrez Windsurf pour appliquer.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "ai-marketing-claude-code-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ]
    }
  ]
}

Continue utilise un tableau d'objets serveur plutôt qu'une map.

~/.config/zed/settings.json

{
  "context_servers": {
    "ai-marketing-claude-code-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
          "~/.claude/skills/ai-marketing-claude-code-skills"
        ]
      }
    }
  }
}

Ajoutez dans context_servers. Zed recharge à chaud à la sauvegarde.

claude mcp add ai-marketing-claude-code-skill -- git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-claude-code-skills

Une seule ligne. Vérifiez avec claude mcp list. Supprimez avec claude mcp remove.

Cas d'usage

Usages concrets : ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

Quand l'utiliser : Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

Prérequis

Skill installed — git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-skills

Déroulement

Positioning first

Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Copié

→ Positioning doc in April Dunford style
Campaign plan

3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Copié

→ Week-by-week plan with channel-specific beats
Content briefs

Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Copié

→ One-pager briefs per piece

Résultat : A launch plan that's actually executable.

Pièges

Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'

Combiner avec : goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

Quand l'utiliser : You have a quarter to fill and no topic backlog.

Déroulement

Generate topic clusters

Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ Copié

→ 3x9 table with pillar + cluster
Schedule

Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ Copié

→ 12-week schedule with piece type tags

Résultat : A filled content calendar with variety and pillar coverage.

Combiner avec : notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

Quand l'utiliser : You have positioning but no landing page yet.

Déroulement

Hero section

Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ Copié

→ Hero block options (3)
Below-the-fold

Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ Copié

→ Structured sections with copy

Résultat : A landing page draft with a real messaging spine.

Pièges

Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific

Combiner avec : smart-illustrator-skill

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ Copié

ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ Copié

ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ Copié

Outils

Ce que ce MCP expose

Outil	Entrées	Quand appeler	Coût
Positioning	product + audience	Before any campaigns	Claude tokens
Campaign plan	goals + channels	Launches and pushes	Claude tokens
Content calendar	audience + pillars	Quarterly planning	Claude tokens
Brief writing	topic	Handing off to writers	Claude tokens
Copy patterns	type	Writing ads, headlines, landing pages	Claude tokens

Coût et limites

Coût d'exécution

Quota d'API: None
Tokens par appel: 10-40k per full plan
Monétaire: Free
Astuce: Batch the plan in one session — re-summarizing context across sessions wastes tokens.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : No credentials

Sortie de données : Plans sent to Claude for inference

Confidential launch plans: use a Claude workspace with data retention disabled for unreleased products.

Dépannage

Erreurs courantes et correctifs

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

Alternatives

ai-marketing-claude-code-skills vs autres

Alternative	Quand l'utiliser	Compromis
goose-skill	You want sales/GTM depth more than marketing breadth	Less content and campaign focus
Hiring a contractor	You need human strategic judgment	Slower, more expensive

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

🔍 Parcourir les 400+ serveurs MCP et Skills