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ai-marketing-claude-code-skills

von BrianRWagner · BrianRWagner/ai-marketing-claude-code-skills

Marketing frameworks that AI actually executes — positioning, campaign planning, content ops — for Claude Code and similar agents.

AI Marketing Skills packages executable marketing frameworks: positioning docs, ICP and persona sheets, campaign plans, content calendars, and briefs. Less lofty strategy, more get-this-shipped. Built for Claude Code but works in OpenClaw and other SKILL.md-aware agents.

▶ Demo ansehen 📦 Installieren 💡 Anwendungsfälle

Warum nutzen

Hauptfunktionen

Live-Demo

In der Praxis

ai-marketing-claude-code-skill.replay ▶ bereit
0/0

Installation

Repository des Autors · Offizielle Dokumentation zu Claude Skills

Anwendungsfälle

Praxisnahe Nutzung: ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

Wann einsetzen: Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

Ablauf
  1. Positioning first
    Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ Kopiert
    → Positioning doc in April Dunford style
  2. Campaign plan
    3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ Kopiert
    → Week-by-week plan with channel-specific beats
  3. Content briefs
    Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ Kopiert
    → One-pager briefs per piece

Ergebnis: A launch plan that's actually executable.

Fallstricke
  • Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'
Kombinieren mit: goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

Wann einsetzen: You have a quarter to fill and no topic backlog.

Ablauf
  1. Generate topic clusters
    Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ Kopiert
    → 3x9 table with pillar + cluster
  2. Schedule
    Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ Kopiert
    → 12-week schedule with piece type tags

Ergebnis: A filled content calendar with variety and pillar coverage.

Kombinieren mit: notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

Wann einsetzen: You have positioning but no landing page yet.

Ablauf
  1. Hero section
    Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ Kopiert
    → Hero block options (3)
  2. Below-the-fold
    Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ Kopiert
    → Structured sections with copy

Ergebnis: A landing page draft with a real messaging spine.

Fallstricke
  • Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific
Kombinieren mit: smart-illustrator-skill

Kombinationen

Mit anderen MCPs für 10-fache Wirkung

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ Kopiert
ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ Kopiert
ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ Kopiert

Werkzeuge

Was dieses MCP bereitstellt

WerkzeugEingabenWann aufrufenKosten
Positioning product + audience Before any campaigns Claude tokens
Campaign plan goals + channels Launches and pushes Claude tokens
Content calendar audience + pillars Quarterly planning Claude tokens
Brief writing topic Handing off to writers Claude tokens
Copy patterns type Writing ads, headlines, landing pages Claude tokens

Kosten & Limits

Was der Betrieb kostet

API-Kontingent
None
Tokens pro Aufruf
10-40k per full plan
Kosten in €
Free
Tipp
Batch the plan in one session — re-summarizing context across sessions wastes tokens.

Sicherheit

Rechte, Secrets, Reichweite

Credential-Speicherung: No credentials
Datenabfluss: Plans sent to Claude for inference

Fehlerbehebung

Häufige Fehler und Lösungen

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

Alternativen

ai-marketing-claude-code-skills vs. andere

AlternativeWann stattdessenKompromiss
goose-skillYou want sales/GTM depth more than marketing breadthLess content and campaign focus
Hiring a contractorYou need human strategic judgmentSlower, more expensive

Mehr

Ressourcen

📖 Offizielle README auf GitHub lesen

🐙 Offene Issues ansehen

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