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seo-geo-claude-skills

Name: seo-geo-claude-skills MCP Server
Author: aaron-he-zhu

by aaron-he-zhu · aaron-he-zhu/seo-geo-claude-skills

20 skills across Research → Build → Optimize → Monitor phases, with explicit SEO-vs-GEO split and skill-to-skill handoff contracts.

A workflow-shaped SEO/GEO skill library: 4 research skills, 4 build skills, 4 optimize skills, 4 monitor skills, plus 4 cross-cutting protocol skills. Each SKILL.md ships Trigger, Quick Start, Skill Contract, Handoff, and Next Best Skill sections so Claude can chain them reliably across a project.

▶ Watch demo 📦 Install 💡 Use Cases

Why use it

Key features

4-phase workflow — Research, Build, Optimize, Monitor — with explicit handoffs
Explicit SEO vs GEO split: rank in search vs get cited by AI systems
Each skill follows the same contract: Trigger / Quick Start / Skill Contract / Handoff / Next Best
Cross-agent compatible — works with Claude Code, Cursor, Codex, and 35+ others
Memory-management protocol skill keeps state consistent across a campaign

Live Demo

What it looks like in practice

seo-geo-claude-skill.replay ▶ ready

0/0

Install

Pick your client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "seo-geo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/aaron-he-zhu/seo-geo-claude-skills",
        "~/.claude/skills/seo-geo-claude-skills"
      ],
      "_inferred": true
    }
  }
}

Open Claude Desktop → Settings → Developer → Edit Config. Restart after saving.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "seo-geo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/aaron-he-zhu/seo-geo-claude-skills",
        "~/.claude/skills/seo-geo-claude-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor uses the same mcpServers schema as Claude Desktop. Project config wins over global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "seo-geo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/aaron-he-zhu/seo-geo-claude-skills",
        "~/.claude/skills/seo-geo-claude-skills"
      ],
      "_inferred": true
    }
  }
}

Click the MCP Servers icon in the Cline sidebar, then "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "seo-geo-claude-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/aaron-he-zhu/seo-geo-claude-skills",
        "~/.claude/skills/seo-geo-claude-skills"
      ],
      "_inferred": true
    }
  }
}

Same shape as Claude Desktop. Restart Windsurf to pick up changes.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "seo-geo-claude-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/aaron-he-zhu/seo-geo-claude-skills",
        "~/.claude/skills/seo-geo-claude-skills"
      ]
    }
  ]
}

Continue uses an array of server objects rather than a map.

~/.config/zed/settings.json

{
  "context_servers": {
    "seo-geo-claude-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/aaron-he-zhu/seo-geo-claude-skills",
          "~/.claude/skills/seo-geo-claude-skills"
        ]
      }
    }
  }
}

Add to context_servers. Zed hot-reloads on save.

claude mcp add seo-geo-claude-skill -- git clone https://github.com/aaron-he-zhu/seo-geo-claude-skills ~/.claude/skills/seo-geo-claude-skills

One-liner. Verify with claude mcp list. Remove with claude mcp remove.

Use Cases

Real-world ways to use seo-geo-claude-skills

Take a keyword from research to published, GEO-optimized article

👤 Content marketers running the full pipeline ⏱ ~90 min intermediate

When to use: You have a topic and want to hit both ranking and AI-citation goals.

Flow

Research phase

Use keyword-research + serp-analysis skills for 'best widget for small teams'.✓ Copied

→ Skill Contract output with volume, intent, SERP features
Build phase

Handoff to seo-content-writer, then geo-content-optimizer.✓ Copied

→ Article draft optimized for both rank and citation
Optimize phase

Run on-page-seo-auditor and meta-tags-optimizer.✓ Copied

→ Audit pass with fixes applied
Monitor phase

Set up rank-tracker for the target keywords.✓ Copied

→ Tracking config ready to export

Outcome: A published article with monitoring in place.

Pitfalls

Skipping the handoff section loses context between skills — Always pass the previous skill's Handoff output to the next

Combine with: firecrawl

Refresh an aging post to regain rankings

👤 SEO editors with a backlog of year-old posts ⏱ ~30 min intermediate

When to use: Traffic on a top post is decaying and you want to update rather than replace.

Flow

Audit the existing post

Use content-refresher on https://site.com/post. What decayed?✓ Copied

→ Specific decay points (outdated data, SERP-intent drift, new competitors)
Apply refresh

Apply the refresh recommendations and re-run content-quality-auditor.✓ Copied

→ Updated post with score delta

Outcome: Updated article primed to reclaim its ranking.

Pitfalls

Refresh without updating the publish date loses freshness signal — The skill reminds you to handle canonical date handling

Combinations

Pair with other MCPs for X10 leverage

seo-geo-claude-skill + firecrawl

Pair competitor-analysis with firecrawl to scrape SERP leaders

Use firecrawl to fetch the top 5 ranking pages, then hand off to competitor-analysis.✓ Copied

seo-geo-claude-skill + claude-seo-skill

Use the bigger claude-seo-skill for audits, this library for content workflow

Run /seo audit for the technical side, then use seo-geo-claude-skills for the content campaign.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call
Research skills	topic / keyword / competitor URL	Start of a campaign
Build skills	brief from research phase	After research
Optimize skills	built content + live URL	After publish or on an existing page
Monitor skills	target URLs / keywords	After publish, ongoing
Protocol skills (entity-optimizer, memory-management)	campaign context	Multi-session campaigns

Cost & Limits

What this costs to run

API quota: None
Tokens per call: 1-3k per skill loaded
Monetary: Free — skill is local
Tip: Follow the phase order; skipping around forces Claude to re-infer context.

Security

Permissions, secrets, blast radius

Credential storage: No credentials — skill is prompts

Data egress: None from the skill itself

Troubleshooting

Common errors and fixes

Skills feel redundant with each other

Each targets a narrow trigger; check the Trigger section in SKILL.md.

Handoff between skills loses data

Explicitly pass the previous skill's Handoff block into the next prompt.

Alternatives