google-meta-ads-ga4-mcp MCP — Use Cases, Install & Live Demo

Why use it

Key features

250+ tools spanning Google Ads, Meta Ads, and GA4 in one server
Google Ads: campaigns, keywords, bidding, ad creation, A/B testing, conversion tracking
Meta Ads: campaigns, audiences, creative assets, lead forms, product catalogs
GA4: standard/pivot/realtime reporting, audience analysis, attribution settings
OAuth 2.1 authentication — no local API key storage needed

Live Demo

What it looks like in practice

google-meta-ads-ga4.replay ▶ ready

0/0

Install

Pick your client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "google-meta-ads-ga4": {
      "command": "TODO",
      "args": [
        "See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp"
      ],
      "_inferred": true
    }
  }
}

Open Claude Desktop → Settings → Developer → Edit Config. Restart after saving.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "google-meta-ads-ga4": {
      "command": "TODO",
      "args": [
        "See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp"
      ],
      "_inferred": true
    }
  }
}

Cursor uses the same mcpServers schema as Claude Desktop. Project config wins over global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "google-meta-ads-ga4": {
      "command": "TODO",
      "args": [
        "See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp"
      ],
      "_inferred": true
    }
  }
}

Click the MCP Servers icon in the Cline sidebar, then "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "google-meta-ads-ga4": {
      "command": "TODO",
      "args": [
        "See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp"
      ],
      "_inferred": true
    }
  }
}

Same shape as Claude Desktop. Restart Windsurf to pick up changes.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "google-meta-ads-ga4",
      "command": "TODO",
      "args": [
        "See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp"
      ]
    }
  ]
}

Continue uses an array of server objects rather than a map.

~/.config/zed/settings.json

{
  "context_servers": {
    "google-meta-ads-ga4": {
      "command": {
        "path": "TODO",
        "args": [
          "See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp"
        ]
      }
    }
  }
}

Add to context_servers. Zed hot-reloads on save.

claude mcp add google-meta-ads-ga4 -- TODO 'See README: https://github.com/irinabuht12-oss/google-meta-ads-ga4-mcp'

One-liner. Verify with claude mcp list. Remove with claude mcp remove.

Use Cases

Real-world ways to use google-meta-ads-ga4-mcp

How to compare ad performance across Google and Meta with one prompt

👤 Digital marketers managing multi-platform campaigns ⏱ ~15 min intermediate

When to use: Your weekly performance review needs data from both Google Ads and Meta Ads.

Prerequisites

OAuth authentication complete — Follow the setup guide to authorize Google and Meta accounts

Flow

Pull cross-platform metrics

Show me last week's performance for all active campaigns across Google Ads and Meta Ads. Include spend, impressions, clicks, CTR, and CPA.✓ Copied

→ Combined table with metrics from both platforms
Identify underperformers

Which campaigns have a CPA more than 2x our target of $25? Recommend whether to pause, adjust budget, or change targeting.✓ Copied

→ Specific recommendations with data backing

Outcome: A unified performance view with actionable optimization recommendations.

Pitfalls

Attribution windows differ between platforms — Specify the same date range and note that Google and Meta may count conversions differently

Create a Meta Ads campaign from scratch with AI assistance

👤 Small business owners running their own ads ⏱ ~20 min beginner

When to use: You want to set up a new Meta Ads campaign without navigating the complex Ads Manager UI.

Prerequisites

Meta Ads account authorized — Complete OAuth setup for your Meta Business account

Flow

Create the campaign

Create a Meta Ads campaign for my online store targeting women 25-45 interested in organic skincare. Daily budget $50, optimizing for purchases.✓ Copied

→ Campaign, ad set, and targeting configured
Upload creative

Upload these 3 product images as ad creatives and create carousel ads with them.✓ Copied

→ Ads created with images and copy

Outcome: A complete Meta Ads campaign ready to launch.

Pitfalls

Audience too narrow leads to high CPMs — Start with broader targeting and narrow based on performance data

Analyze website traffic patterns using GA4 tools

👤 Growth marketers and product managers ⏱ ~15 min beginner

When to use: You want to understand where your traffic comes from and how users behave.

Prerequisites

GA4 property authorized — Complete OAuth setup for your Google Analytics account

Flow

Pull traffic report

Show me a GA4 report of traffic sources for the past 30 days. Break down by channel, with sessions, engagement rate, and conversions.✓ Copied

→ Channel breakdown with key metrics
Analyze user behavior

For organic search traffic, what are the top landing pages and average engagement time? Which pages have the highest bounce rate?✓ Copied

→ Page-level analysis with actionable insights

Outcome: Clear understanding of traffic patterns and user behavior for optimization.

Pitfalls

GA4 data can have 24-48 hour processing delays — Use realtime reporting for today's data, standard reports for historical analysis

Combinations

Pair with other MCPs for X10 leverage

google-meta-ads-ga4 + filesystem

Export campaign performance data to CSV files for further analysis

Export last month's Google Ads campaign performance to a CSV file in ~/reports/.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call	Cost
google_ads_campaigns	account_id, filters?	List or manage Google Ads campaigns	1 API call
meta_ads_campaigns	account_id, filters?	List or manage Meta Ads campaigns	1 API call
ga4_report	property_id, date_range, dimensions, metrics	Pull GA4 analytics reports	1 API call
keyword_research	seed_keywords, language, location	Research keywords for Google Ads campaigns	1 API call
meta_audience_create	targeting_spec	Create a custom or lookalike audience on Meta	1 API call

Cost & Limits

What this costs to run

API quota: Subject to Google Ads API and Meta Marketing API rate limits
Tokens per call: 300–2000 tokens depending on report size
Monetary: The MCP server itself requires setup — check pricing at the project's site. API calls are free within platform quotas.
Tip: Pull aggregated reports instead of item-by-item queries to stay within rate limits.

Security

Permissions, secrets, blast radius

Minimum scopes: Google Ads API read/write Meta Marketing API read/write GA4 reporting

Credential storage: OAuth 2.1 — credentials managed server-side, not stored locally

Data egress: Calls to Google Ads API, Meta Marketing API, and Google Analytics Data API

Never grant: Account-level admin access unless you need to create new campaigns

Write operations (create campaigns, change budgets) are real — changes go live immediately. Test with small budgets first.
OAuth tokens grant access to your ad accounts. Revoke access if you stop using the server.

Troubleshooting

Common errors and fixes

OAuth authentication failed

Re-authorize through the setup flow. Ensure your Google/Meta accounts have the required API access enabled.

Verify: Check the server logs for specific OAuth error messages

No data returned from GA4

GA4 data has a 24-48 hour processing delay. For recent data, use realtime reporting.

Verify: Try pulling data from 3+ days ago

Rate limit exceeded

Google Ads and Meta APIs have different rate limits. Reduce query frequency or batch requests.

Verify: Check API quota dashboards in Google/Meta developer consoles

Alternatives

google-meta-ads-ga4-mcp vs others

Alternative	When to use it instead	Tradeoff
Direct API access	You need fine-grained control over API parameters not exposed by the MCP tools	More flexibility but requires writing API code yourself

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

🔍 Browse all 400+ MCP servers and Skills