creative-director-skill

Why use it

Key features

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

Live Demo

What it looks like in practice

creative-director-skill.replay ▶ ready

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Install

Author repository · Claude Skills documentation

Use Cases

Real-world ways to use creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

When to use: You have a brief and need more than 'the first idea I thought of'.

Flow

Extract the insight

From this brief, distill the human insight. One sentence.✓ Copied

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ Copied

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ Copied

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ Copied

→ Treatments presentable to the client

Outcome: Three distinct, defensible concepts instead of one safe one.

Pitfalls

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

When to use: You love an idea but don't know if you love it because it's good.

Flow

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ Copied

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ Copied

→ 6-way comparison

Outcome: Either confirmed commitment or clean pivot — both are wins.

Pitfalls

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

Combinations

Pair with other MCPs for X10 leverage

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ Copied

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

Cost & Limits

What this costs to run

API quota: none beyond LLM
Tokens per call: ~10–30k for full arc
Monetary: free
Tip: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

Security

Permissions, secrets, blast radius

Credential storage: none

Data egress: none

Ideas generated in-session are yours; confirm IP handling with your employer / client

Troubleshooting

Common errors and fixes

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

Alternatives