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clawfu-skills

by guia-matthieu · guia-matthieu/clawfu-skills

175 marketing skills for AI agents encoding real frameworks — Dunford on positioning, Schwartz on copy, Cialdini on persuasion, Ogilvy on ads.

ClawFu is a curated library of 175 expert marketing methodologies spanning 28 categories: content, strategy, audio, sales, growth, product, analytics, SEO, RevOps, validation, automation, video, social, legal, branding, leadership, email. Each skill is a markdown file following the Agent Skills standard with when-to-use, steps, frameworks, and output shape. Works across Claude, Cursor, Copilot.

▶ Watch demo 📦 Install 💡 Use Cases

Why use it

Key features

Live Demo

What it looks like in practice

clawfu-skill.replay ▶ ready
0/0

Install

Author repository · Claude Skills documentation

Use Cases

Real-world ways to use clawfu-skills

Position a new product using Dunford's framework

👤 Founders and PMM at early-stage startups ⏱ ~45 min intermediate

When to use: You're writing your first homepage and the positioning is muddy.

Flow
  1. Run the positioning skill
    Use the clawfu positioning skill (Dunford framework). Product: <description>. Competitors: <3 names>. Target segment: <persona>.✓ Copied
    → Filled-in Dunford canvas: alternatives / attributes / value / best-fit customer / market
  2. Convert to homepage copy
    Now use the landing-page-copy skill to turn that positioning into an H1, subhead, and 3 value props.✓ Copied
    → Copy that mirrors the positioning, not generic marketing-speak

Outcome: Homepage copy you'd let an investor read.

Pitfalls
  • Skipping segmentation and positioning for everyone — Dunford's framework forces a best-fit customer — don't skip that box
Combine with: superseo-skill · ultimate-seo-geo-skill

Write conversion-focused landing copy with Schwartz awareness levels

👤 Copywriters, founders writing their own copy ⏱ ~30 min intermediate

When to use: Landing page traffic isn't converting and the copy is generic.

Flow
  1. Pick awareness level
    Use clawfu Schwartz-awareness skill. My audience is 'problem aware' but not 'solution aware'. Give me the angle.✓ Copied
    → Specific copy angle keyed to that level
  2. Draft with Cialdini principles
    Now draft the hero section using reciprocity + social proof, no scarcity manipulation.✓ Copied
    → Draft grounded in named principles

Outcome: Copy that respects the reader and converts.

Build a sales narrative with SPIN + JTBD

👤 Sales leaders, AEs building a deck ⏱ ~60 min intermediate

When to use: Your deck is a feature dump and close rates are low.

Flow
  1. Extract jobs-to-be-done
    Use clawfu JTBD skill on my buyer persona: <details>.✓ Copied
    → Main job, progress statements, forces of progress
  2. Build SPIN questions + narrative
    Now design SPIN questions and turn the JTBD into a 6-slide narrative.✓ Copied
    → Questions + narrative arc ready for the deck

Outcome: A sales deck your reps will actually use.

Design a product-led growth loop for a SaaS feature

👤 Growth PMs ⏱ ~45 min advanced

When to use: Need a compounding acquisition mechanic, not another ad budget ask.

Flow
  1. Run growth-loops skill
    Use clawfu growth-loops. Feature: shareable dashboards. Current DAU: 5k. Design one viral loop + one content loop.✓ Copied
    → Concrete loop diagrams with measurable steps

Outcome: A loop you can instrument and ship.

Pitfalls
  • Loops that depend on a referral bonus nobody cares about — Require a clear giver + getter value prop, the skill checks

Combinations

Pair with other MCPs for X10 leverage

clawfu-skill + superseo-skill

Positioning feeds into SEO content strategy so both tell the same story

After clawfu positioning, hand the output to superseo topic-cluster-planning.✓ Copied
clawfu-skill + claude-email-skill

Marketing strategy from clawfu, execution via claude-email

Take the 90-day plan and build the welcome series in claude-email.✓ Copied

Tools

What this MCP exposes

ToolInputsWhen to callCost
positioning product, competitors, segment Early product stage 0
copywriting-awareness audience awareness level Landing / ad copy 0
jtbd persona Discovery, sales narrative 0
spin-selling buyer profile Sales prep 0
growth-loops feature, metrics PLG planning 0
email-nurture funnel stage, offer Email strategy 0

Cost & Limits

What this costs to run

API quota
None
Tokens per call
5–15k depending on the framework's depth
Monetary
Free
Tip
Keep only the categories you use — 175 skills in the picker is noisy

Security

Permissions, secrets, blast radius

Credential storage: None
Data egress: None from the skill itself

Troubleshooting

Common errors and fixes

Claude picks the wrong skill from 175

Name the skill explicitly, e.g. 'use clawfu positioning (Dunford)'

Output is framework-name-dropping without substance

Give the skill real inputs (competitors, segments, numbers) — framework + empty context = fluff

Alternatives

clawfu-skills vs others

AlternativeWhen to use it insteadTradeoff
superseo-skillsYou only need SEO, not the full marketing stackNarrower surface

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

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