clawfu-skills MCP — Use Cases, Install & Live Demo

Why use it

Key features

175 skills built on named frameworks (Dunford, Schwartz, Cialdini, Ogilvy, SPIN, JTBD…)
28 categories covering most marketing disciplines
Composable — chain skills across Claude/Cursor/Copilot
Each skill has explicit trigger + output contract
Install only the categories you use

Live Demo

What it looks like in practice

clawfu-skill.replay ▶ ready

0/0

Install

Pick your client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Open Claude Desktop → Settings → Developer → Edit Config. Restart after saving.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor uses the same mcpServers schema as Claude Desktop. Project config wins over global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Click the MCP Servers icon in the Cline sidebar, then "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Same shape as Claude Desktop. Restart Windsurf to pick up changes.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "clawfu-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ]
    }
  ]
}

Continue uses an array of server objects rather than a map.

~/.config/zed/settings.json

{
  "context_servers": {
    "clawfu-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/guia-matthieu/clawfu-skills",
          "~/.claude/skills/clawfu-skills"
        ]
      }
    }
  }
}

Add to context_servers. Zed hot-reloads on save.

claude mcp add clawfu-skill -- git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

One-liner. Verify with claude mcp list. Remove with claude mcp remove.

Use Cases

Real-world ways to use clawfu-skills

Position a new product using Dunford's framework

👤 Founders and PMM at early-stage startups ⏱ ~45 min intermediate

When to use: You're writing your first homepage and the positioning is muddy.

Prerequisites

Skill installed — git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

Flow

Run the positioning skill

Use the clawfu positioning skill (Dunford framework). Product: <description>. Competitors: <3 names>. Target segment: <persona>.✓ Copied

→ Filled-in Dunford canvas: alternatives / attributes / value / best-fit customer / market
Convert to homepage copy

Now use the landing-page-copy skill to turn that positioning into an H1, subhead, and 3 value props.✓ Copied

→ Copy that mirrors the positioning, not generic marketing-speak

Outcome: Homepage copy you'd let an investor read.

Pitfalls

Skipping segmentation and positioning for everyone — Dunford's framework forces a best-fit customer — don't skip that box

Combine with: superseo-skill · ultimate-seo-geo-skill

Write conversion-focused landing copy with Schwartz awareness levels

👤 Copywriters, founders writing their own copy ⏱ ~30 min intermediate

When to use: Landing page traffic isn't converting and the copy is generic.

Flow

Pick awareness level

Use clawfu Schwartz-awareness skill. My audience is 'problem aware' but not 'solution aware'. Give me the angle.✓ Copied

→ Specific copy angle keyed to that level
Draft with Cialdini principles

Now draft the hero section using reciprocity + social proof, no scarcity manipulation.✓ Copied

→ Draft grounded in named principles

Outcome: Copy that respects the reader and converts.

Build a sales narrative with SPIN + JTBD

👤 Sales leaders, AEs building a deck ⏱ ~60 min intermediate

When to use: Your deck is a feature dump and close rates are low.

Flow

Extract jobs-to-be-done

Use clawfu JTBD skill on my buyer persona: <details>.✓ Copied

→ Main job, progress statements, forces of progress
Build SPIN questions + narrative

Now design SPIN questions and turn the JTBD into a 6-slide narrative.✓ Copied

→ Questions + narrative arc ready for the deck

Outcome: A sales deck your reps will actually use.

Design a product-led growth loop for a SaaS feature

👤 Growth PMs ⏱ ~45 min advanced

When to use: Need a compounding acquisition mechanic, not another ad budget ask.

Flow

Run growth-loops skill

Use clawfu growth-loops. Feature: shareable dashboards. Current DAU: 5k. Design one viral loop + one content loop.✓ Copied

→ Concrete loop diagrams with measurable steps

Outcome: A loop you can instrument and ship.

Pitfalls

Loops that depend on a referral bonus nobody cares about — Require a clear giver + getter value prop, the skill checks

Combinations

Pair with other MCPs for X10 leverage

clawfu-skill + superseo-skill

Positioning feeds into SEO content strategy so both tell the same story

After clawfu positioning, hand the output to superseo topic-cluster-planning.✓ Copied

clawfu-skill + claude-email-skill

Marketing strategy from clawfu, execution via claude-email

Take the 90-day plan and build the welcome series in claude-email.✓ Copied

Tools

What this MCP exposes

Tool	Inputs	When to call
positioning	product, competitors, segment	Early product stage
copywriting-awareness	audience awareness level	Landing / ad copy
jtbd	persona	Discovery, sales narrative
spin-selling	buyer profile	Sales prep
growth-loops	feature, metrics	PLG planning
email-nurture	funnel stage, offer	Email strategy

Cost & Limits

What this costs to run

API quota: None
Tokens per call: 5–15k depending on the framework's depth
Monetary: Free
Tip: Keep only the categories you use — 175 skills in the picker is noisy

Security

Permissions, secrets, blast radius

Credential storage: None

Data egress: None from the skill itself

Troubleshooting

Common errors and fixes

Claude picks the wrong skill from 175

Name the skill explicitly, e.g. 'use clawfu positioning (Dunford)'

Output is framework-name-dropping without substance

Give the skill real inputs (competitors, segments, numbers) — framework + empty context = fluff

Alternatives

clawfu-skills vs others

Alternative	When to use it instead	Tradeoff
superseo-skills	You only need SEO, not the full marketing stack	Narrower surface

More

Resources

📖 Read the official README on GitHub

🐙 Browse open issues

🔍 Browse all 400+ MCP servers and Skills