creative-director-skill MCP — 使用场景, 安装 & 实时演示

为什么要用

核心特性

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

实时演示

实际使用效果

creative-director-skill.replay ▶ 就绪

0/0

安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标，然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "creative-director-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ]
    }
  ]
}

Continue 使用服务器对象数组，而非映射。

~/.config/zed/settings.json

{
  "context_servers": {
    "creative-director-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/smixs/creative-director-skill",
          "~/.claude/skills/creative-director-skill"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add creative-director-skill -- git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

一行命令搞定。用 claude mcp list 验证，claude mcp remove 卸载。

使用场景

实战用法： creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

何时使用： You have a brief and need more than 'the first idea I thought of'.

前置条件

Skill cloned — git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

步骤

Extract the insight

From this brief, distill the human insight. One sentence.✓ 已复制

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ 已复制

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ 已复制

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ 已复制

→ Treatments presentable to the client

结果： Three distinct, defensible concepts instead of one safe one.

注意事项

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

何时使用： You love an idea but don't know if you love it because it's good.

步骤

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ 已复制

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ 已复制

→ 6-way comparison

结果： Either confirmed commitment or clean pivot — both are wins.

注意事项

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

组合

与其他 MCP 搭配，撬动十倍杠杆

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ 已复制

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ 已复制

工具

此 MCP 暴露的能力

工具	输入参数	何时调用
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

成本与限制

运行它的成本

API 配额: none beyond LLM
每次调用 Token 数: ~10–30k for full arc
费用: free
提示: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

安全

权限、密钥、影响范围

凭据存储： none

数据出站： none

Ideas generated in-session are yours; confirm IP handling with your employer / client

故障排查

常见错误与修复

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

替代方案

creative-director-skill 对比其他方案

替代方案	何时用它替代	权衡
claude-ads-skill	You want ad-unit-specific output, not full CD process	Narrower scope
marketing-skill-pack-skill	You need broader marketing, not just creative	More planner, less creative

creative-director-skill

为什么要用

核心特性

实时演示

实际使用效果

安装

选择你的客户端

使用场景

实战用法： creative-director-skill

How to go from a client brief to 3 strong concepts

前置条件

步骤

注意事项

Pressure-test a favorite idea before pitching

步骤

注意事项

组合

与其他 MCP 搭配，撬动十倍杠杆

工具

此 MCP 暴露的能力

成本与限制

运行它的成本

安全

权限、密钥、影响范围

故障排查

常见错误与修复

替代方案

creative-director-skill 对比其他方案

更多

资源