claude-marketing-research-skill MCP — 使用场景, 安装 & 实时演示

为什么要用

核心特性

Competitor analysis framework
Avatar / persona profiling
Positioning canvas
Value proposition construction
Mental models of target customer

实时演示

实际使用效果

claude-marketing-research-skill.replay ▶ 就绪

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安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标，然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-marketing-research-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ]
    }
  ]
}

Continue 使用服务器对象数组，而非映射。

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-marketing-research-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/ishwarjha/claude-marketing-research-skill",
          "~/.claude/skills/claude-marketing-research-skill"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add claude-marketing-research-skill -- git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

一行命令搞定。用 claude mcp list 验证，claude mcp remove 卸载。

使用场景

实战用法： claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

何时使用： You're about to launch and you don't know how to stand out.

前置条件

Skill installed — git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

步骤

Competitor teardown

Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ 已复制

→ Matrix with specific observations per competitor
Avatar

Profile our target avatar — demographics, pains, current alternatives they cope with.✓ 已复制

→ Rich avatar doc, not a Cosmo-poll persona
Positioning

Position us against the competitors for this avatar. What's the sharpest angle?✓ 已复制

→ Clear positioning statement + why
Value prop

Translate into a hero-section value prop.✓ 已复制

→ Headline + subhead that earn a click

结果： A positioning + message kit ready for the launch page.

注意事项

Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?

搭配使用： filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

何时使用： Your market moved but your copy didn't.

步骤

Audit current

Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ 已复制

→ Specific critique per section
Rewrite

Rewrite using the fresh avatar and positioning.✓ 已复制

→ Copy diff

结果： Copy that sounds like 2026, not 2023.

组合

与其他 MCP 搭配，撬动十倍杠杆

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ 已复制

claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ 已复制

工具

此 MCP 暴露的能力

工具	输入参数	何时调用
competitor_teardown	category, target set	Early research
avatar_profile	product + observed users	Persona definition
position	avatar + competitors	After competitor + avatar done
value_prop	positioning	Before copy work

成本与限制

运行它的成本

API 配额: None
每次调用 Token 数: High — research tends to be verbose
费用: Free
提示: Save outputs — you'll reuse the avatar across campaigns.

安全

权限、密钥、影响范围

凭据存储： None

数据出站： None from skill

Competitor analysis based on LLM knowledge can be stale. Validate against current sites before acting on it.

故障排查

常见错误与修复

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

替代方案

claude-marketing-research-skill 对比其他方案

替代方案	何时用它替代	权衡
Agency workshop	You have budget and time	Slower; higher quality human work
Raw LLM with a prompt	Quick one-offs	No structure; output varies wildly

claude-marketing-research-skill