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claude-content-writer

作者 sociilabs · sociilabs/claude-content-writer

Writes blog posts, LinkedIn, newsletters in your brand voice — profile-first enforcement, subagent orchestration, 25+ AI patterns stripped.

sociilabs/claude-content-writer is a Claude Code skill for human-sounding content across blog / LinkedIn / newsletter / landing page. Three mechanisms: Profile-First Enforcement (builds a brand voice profile via URL scanning + interactive questionnaire + voice calibration before generating), Context Engineering (XML prompt formatting, subagent orchestration, state management), and Integrated Quality Tools (SEO via claude-seo, humanizer removing 25+ AI patterns). Slash commands: /writer:discuss, /writer:plan, /writer:execute, /writer:verify, /writer:ship, plus profile management: /writer:profile-create / -view / -edit / -delete.

为什么要用

核心特性

实时演示

实际使用效果

claude-content-writer-skill.replay ▶ 就绪
0/0

安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标,然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "claude-content-writer-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ]
    }
  ]
}

Continue 使用服务器对象数组,而非映射。

~/.config/zed/settings.json
{
  "context_servers": {
    "claude-content-writer-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/sociilabs/claude-content-writer",
          "~/.claude/skills/claude-content-writer"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add claude-content-writer-skill -- git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer

一行命令搞定。用 claude mcp list 验证,claude mcp remove 卸载。

使用场景

实战用法: claude-content-writer

Create your brand voice profile once, reuse across every post

👤 Solo writers, founders, agencies doing content ⏱ ~30 min beginner

何时使用: Before you've ever used the writer commands — profile must exist first.

前置条件
  • Skill cloned — git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer
步骤
  1. Create the profile
    /writer:profile-create — URL to scan: https://mysite.com/blog. I'll answer the questionnaire.✓ 已复制
    → Structured voice profile with specific traits (not generic 'professional + approachable')
  2. Calibrate from samples
    Here are three posts I wrote. Refine the profile.✓ 已复制
    → Concrete adjustments tied to your samples
  3. View
    /writer:profile-view✓ 已复制
    → Saved profile you can edit later

结果: A reusable voice profile every subsequent piece draws from.

注意事项
  • Profile is too generic because you skipped the questionnaire — Don't shortcut — vague profiles produce generic output

Take a topic through the full discuss-to-ship pipeline

👤 Content creators with an established profile ⏱ ~60 min intermediate

何时使用: Fresh topic, want a finished post with SEO and quality checks.

前置条件
  • Brand voice profile created — /writer:profile-create as above
步骤
  1. /writer:discuss the topic
    /writer:discuss — the unspoken risks of serverless. 1200 words, for engineering VPs.✓ 已复制
    → Claude gathers requirements, not a draft yet
  2. /writer:plan and /writer:execute
    /writer:plan, then /writer:execute.✓ 已复制
    → Structured outline → full draft in your voice
  3. /writer:verify and /writer:ship
    /writer:verify — SEO + humanizer pass. Then /writer:ship to content/blog/.✓ 已复制
    → Quality report, issues fixed, file saved with metadata

结果: A ready-to-publish post including SEO metadata.

搭配使用: github

Repurpose a blog post into a LinkedIn thread in the same voice

👤 Creators extending reach ⏱ ~25 min beginner

何时使用: You shipped a post and want a LinkedIn version that doesn't read like AI.

步骤
  1. Feed the source
    /writer:discuss — LinkedIn version of <blog URL>. 5-7 posts.✓ 已复制
    → Sequencing + hook strategy, not raw fragmenting
  2. Execute and verify
    /writer:execute then /writer:verify.✓ 已复制
    → Thread that stays in voice through the humanizer pass

结果: A LinkedIn thread you'd actually post.

组合

与其他 MCP 搭配,撬动十倍杠杆

claude-content-writer-skill + github

Ship into your content repo as a PR

/writer:ship into content/blog/ on a new branch, then open a PR.✓ 已复制
claude-content-writer-skill + youtube-fetcher-to-markdown-skill

Repurpose video transcripts into profile-voiced content

Fetch the transcript, then /writer:discuss to turn it into a newsletter issue.✓ 已复制
claude-content-writer-skill + seo-blog-writer-claude-skill

Overlap — pick the one whose UX you prefer, don't run both blindly

Use claude-content-writer for brand-voice-heavy work; seo-blog-writer for quick keyword-first posts.✓ 已复制

工具

此 MCP 暴露的能力

工具输入参数何时调用成本
/writer:profile-create URL(s) + questionnaire + samples Once, before any writing 0
/writer:discuss topic + audience + length Start of a piece 0
/writer:plan discuss output After discuss 0
/writer:execute approved plan Ready to generate 0
/writer:verify draft After execute 0
/writer:ship verified draft + destination Final step 0

成本与限制

运行它的成本

API 配额
None
每次调用 Token 数
Multi-phase pipeline can consume substantial tokens per piece
费用
Free — skills are local files
提示
Reuse the profile; re-creating it per post wastes tokens and drifts voice.

安全

权限、密钥、影响范围

凭据存储: No credentials — pure prompts. Profile data lives in your local skill state.
数据出站: URL scanning during profile creation fetches the URLs you provide

故障排查

常见错误与修复

Skill not invoked — slash commands produce generic output

Confirm the skill is installed and the profile exists ('/writer:profile-view').

验证: ls ~/.claude/skills/claude-content-writer/SKILL.md
SKILL.md frontmatter wrong

Re-clone; description drives activation.

验证: head ~/.claude/skills/claude-content-writer/SKILL.md
Wrong trigger keywords — output doesn't match voice

Profile is missing or generic — run /writer:profile-edit with concrete samples.

替代方案

claude-content-writer 对比其他方案

替代方案何时用它替代权衡
seo-blog-writer-claude-skillYou care more about SEO mechanics than brand voiceLighter on voice calibration, heavier on SEO pack
claude-code-marketing-skillYou want audits and ads, not primarily content writingDifferent focus

更多

资源

📖 阅读 GitHub 上的官方 README

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