ai-marketing-claude-code-skills MCP — 使用场景, 安装 & 实时演示

为什么要用

核心特性

Positioning and messaging frameworks
ICP/persona drafting
Campaign plans (multi-channel, multi-week)
Content calendar + briefs
Copy patterns: headlines, ads, landing pages
Cross-agent compatible

实时演示

实际使用效果

ai-marketing-claude-code-skill.replay ▶ 就绪

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安装

选择你的客户端

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

打开 Claude Desktop → Settings → Developer → Edit Config。保存后重启应用。

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor 使用与 Claude Desktop 相同的 mcpServers 格式。项目级配置优先于全局。

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

点击 Cline 侧栏中的 MCP Servers 图标，然后选 "Edit Configuration"。

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "ai-marketing-claude-code-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ],
      "_inferred": true
    }
  }
}

格式与 Claude Desktop 相同。重启 Windsurf 生效。

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "ai-marketing-claude-code-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
        "~/.claude/skills/ai-marketing-claude-code-skills"
      ]
    }
  ]
}

Continue 使用服务器对象数组，而非映射。

~/.config/zed/settings.json

{
  "context_servers": {
    "ai-marketing-claude-code-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/BrianRWagner/ai-marketing-claude-code-skills",
          "~/.claude/skills/ai-marketing-claude-code-skills"
        ]
      }
    }
  }
}

加入 context_servers。Zed 保存后热重载。

claude mcp add ai-marketing-claude-code-skill -- git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-claude-code-skills

一行命令搞定。用 claude mcp list 验证，claude mcp remove 卸载。

使用场景

实战用法： ai-marketing-claude-code-skills

How to plan a product launch end-to-end

👤 Marketers and founder-marketers planning a launch ⏱ ~90 min intermediate

何时使用： Product is ready; launch is 3 weeks out; you need a plan, not just tactics.

前置条件

Skill installed — git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills ~/.claude/skills/ai-marketing-skills

步骤

Positioning first

Use ai-marketing skill. Our product: AI observability for Rails. Write positioning: category, alternatives, unique value, proof.✓ 已复制

→ Positioning doc in April Dunford style
Campaign plan

3-week launch campaign: pre-launch teasers, launch week, post-launch amplification. Channels: email, LinkedIn, community.✓ 已复制

→ Week-by-week plan with channel-specific beats
Content briefs

Write briefs for the 3 most important pieces: launch post, customer story, founder tweet thread.✓ 已复制

→ One-pager briefs per piece

结果： A launch plan that's actually executable.

注意事项

Plan assumes audience that doesn't exist yet — Anchor on a specific community or publication — don't plan for 'developers broadly'

搭配使用： goose-skill · startup-skill

Build a quarterly content calendar

👤 Content leads planning ahead ⏱ ~45 min beginner

何时使用： You have a quarter to fill and no topic backlog.

步骤

Generate topic clusters

Generate 3 pillar topics + 8 subtopics each for a Rails observability audience.✓ 已复制

→ 3x9 table with pillar + cluster
Schedule

Turn into a 12-week calendar, 2 posts per week, alternating depth (tutorial vs opinion).✓ 已复制

→ 12-week schedule with piece type tags

结果： A filled content calendar with variety and pillar coverage.

搭配使用： notebooklm-skill

Draft a landing page with a real messaging hierarchy

👤 Founders writing their first landing page ⏱ ~60 min intermediate

何时使用： You have positioning but no landing page yet.

步骤

Hero section

Using our positioning doc, write the hero: headline, subhead, primary CTA, social-proof strip. Headline under 12 words.✓ 已复制

→ Hero block options (3)
Below-the-fold

Now the 3 value-prop blocks, 1 objection handler, 1 FAQ block (6 Qs).✓ 已复制

→ Structured sections with copy

结果： A landing page draft with a real messaging spine.

注意事项

Headline tries to say too much — Ask for 5 alternates, each under 10 words; pick the most specific

搭配使用： smart-illustrator-skill

组合

与其他 MCP 搭配，撬动十倍杠杆

ai-marketing-claude-code-skill + goose-skill

Goose for GTM/sales, AI-Marketing for demand gen

Define ICP with goose, drive demand gen with ai-marketing.✓ 已复制

ai-marketing-claude-code-skill + startup-skill

Startup validates, marketing goes to market

Pressure-test the idea with startup-skill, then launch plan with ai-marketing.✓ 已复制

ai-marketing-claude-code-skill + smart-illustrator-skill

Marketing drafts content, Smart Illustrator visualizes it

Draft the launch post with ai-marketing, then illustrate with smart-illustrator.✓ 已复制

工具

此 MCP 暴露的能力

工具	输入参数	何时调用	成本
Positioning	product + audience	Before any campaigns	Claude tokens
Campaign plan	goals + channels	Launches and pushes	Claude tokens
Content calendar	audience + pillars	Quarterly planning	Claude tokens
Brief writing	topic	Handing off to writers	Claude tokens
Copy patterns	type	Writing ads, headlines, landing pages	Claude tokens

成本与限制

运行它的成本

API 配额: None
每次调用 Token 数: 10-40k per full plan
费用: Free
提示: Batch the plan in one session — re-summarizing context across sessions wastes tokens.

安全

权限、密钥、影响范围

凭据存储： No credentials

数据出站： Plans sent to Claude for inference

Confidential launch plans: use a Claude workspace with data retention disabled for unreleased products.

故障排查

常见错误与修复

Plans sound generic and marketing-speak

Feed 3 of your past high-performing pieces as voice anchor

Skill picks audience too broadly

Explicitly name the community, publication, or Slack — don't let Claude generalize

替代方案

ai-marketing-claude-code-skills 对比其他方案

替代方案	何时用它替代	权衡
goose-skill	You want sales/GTM depth more than marketing breadth	Less content and campaign focus
Hiring a contractor	You need human strategic judgment	Slower, more expensive

ai-marketing-claude-code-skills

为什么要用

核心特性

实时演示

实际使用效果

安装

选择你的客户端

使用场景

实战用法： ai-marketing-claude-code-skills

How to plan a product launch end-to-end

前置条件

步骤

注意事项

Build a quarterly content calendar

步骤

Draft a landing page with a real messaging hierarchy

步骤

注意事项

组合

与其他 MCP 搭配，撬动十倍杠杆

工具

此 MCP 暴露的能力

成本与限制

运行它的成本

安全

权限、密钥、影响范围

故障排查

常见错误与修复

替代方案

ai-marketing-claude-code-skills 对比其他方案

更多

资源