creative-director-skill MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

Живое демо

Как выглядит на практике

creative-director-skill.replay ▶ готово

0/0

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "creative-director-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "creative-director-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/smixs/creative-director-skill",
          "~/.claude/skills/creative-director-skill"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add creative-director-skill -- git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

Когда использовать: You have a brief and need more than 'the first idea I thought of'.

Предварительные требования

Skill cloned — git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

Поток

Extract the insight

From this brief, distill the human insight. One sentence.✓ Скопировано

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ Скопировано

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ Скопировано

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ Скопировано

→ Treatments presentable to the client

Итог: Three distinct, defensible concepts instead of one safe one.

Подводные камни

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

Когда использовать: You love an idea but don't know if you love it because it's good.

Поток

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ Скопировано

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ Скопировано

→ 6-way comparison

Итог: Either confirmed commitment or clean pivot — both are wins.

Подводные камни

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

Комбинации

Сочетайте с другими MCP — эффект x10

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ Скопировано

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

Стоимость и лимиты

Во что обходится

Квота API: none beyond LLM
Токенов на вызов: ~10–30k for full arc
Деньги: free
Совет: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: none

Исходящий трафик: none

Ideas generated in-session are yours; confirm IP handling with your employer / client

Устранение неполадок

Частые ошибки и исправления

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

Альтернативы

creative-director-skill в сравнении

Альтернатива	Когда использовать	Компромисс
claude-ads-skill	You want ad-unit-specific output, not full CD process	Narrower scope
marketing-skill-pack-skill	You need broader marketing, not just creative	More planner, less creative

Ещё

Ресурсы

📖 Читать официальный README на GitHub

🐙 Открытые задачи

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