claude-marketing-research-skill MCP — Сценарии использования, Установка & Живое демо

Зачем использовать

Ключевые функции

Competitor analysis framework
Avatar / persona profiling
Positioning canvas
Value proposition construction
Mental models of target customer

Живое демо

Как выглядит на практике

claude-marketing-research-skill.replay ▶ готово

0/0

Установка

Выберите клиент

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Откройте Claude Desktop → Settings → Developer → Edit Config. Перезапустите после сохранения.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor использует ту же схему mcpServers, что и Claude Desktop. Конфиг проекта приоритетнее глобального.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Щёлкните значок MCP Servers на боковой панели Cline, затем "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Тот же формат, что и Claude Desktop. Перезапустите Windsurf для применения.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-marketing-research-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ]
    }
  ]
}

Continue использует массив объектов серверов, а не map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-marketing-research-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/ishwarjha/claude-marketing-research-skill",
          "~/.claude/skills/claude-marketing-research-skill"
        ]
      }
    }
  }
}

Добавьте в context_servers. Zed перезагружается автоматически.

claude mcp add claude-marketing-research-skill -- git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Однострочная команда. Проверить: claude mcp list. Удалить: claude mcp remove.

Сценарии использования

Реальные сценарии: claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

Когда использовать: You're about to launch and you don't know how to stand out.

Предварительные требования

Skill installed — git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Поток

Competitor teardown

Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ Скопировано

→ Matrix with specific observations per competitor
Avatar

Profile our target avatar — demographics, pains, current alternatives they cope with.✓ Скопировано

→ Rich avatar doc, not a Cosmo-poll persona
Positioning

Position us against the competitors for this avatar. What's the sharpest angle?✓ Скопировано

→ Clear positioning statement + why
Value prop

Translate into a hero-section value prop.✓ Скопировано

→ Headline + subhead that earn a click

Итог: A positioning + message kit ready for the launch page.

Подводные камни

Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?

Сочетать с: filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

Когда использовать: Your market moved but your copy didn't.

Поток

Audit current

Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ Скопировано

→ Specific critique per section
Rewrite

Rewrite using the fresh avatar and positioning.✓ Скопировано

→ Copy diff

Итог: Copy that sounds like 2026, not 2023.

Комбинации

Сочетайте с другими MCP — эффект x10

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ Скопировано

claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ Скопировано

Инструменты

Что предоставляет этот MCP

Инструмент	Входные данные	Когда вызывать
competitor_teardown	category, target set	Early research
avatar_profile	product + observed users	Persona definition
position	avatar + competitors	After competitor + avatar done
value_prop	positioning	Before copy work

Стоимость и лимиты

Во что обходится

Квота API: None
Токенов на вызов: High — research tends to be verbose
Деньги: Free
Совет: Save outputs — you'll reuse the avatar across campaigns.

Безопасность

Права, секреты, радиус поражения

Хранение учётных данных: None

Исходящий трафик: None from skill

Competitor analysis based on LLM knowledge can be stale. Validate against current sites before acting on it.

Устранение неполадок

Частые ошибки и исправления

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

Альтернативы

claude-marketing-research-skill в сравнении

Альтернатива	Когда использовать	Компромисс
Agency workshop	You have budget and time	Slower; higher quality human work
Raw LLM with a prompt	Quick one-offs	No structure; output varies wildly

Ещё

Ресурсы

📖 Читать официальный README на GitHub

🐙 Открытые задачи

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