event-tracking-skill MCP — Casos de uso, Instalar & Demo ao vivo

Por que usar

Principais recursos

Automated site analysis to infer tracking needs
GA4-conformant event schema generation
GTM container sync via Tag Manager API
Preview verification before publish
One-click publish of the tag container version
Cross-agent compatible

Demo ao vivo

Como fica na prática

event-tracking-skill.replay ▶ pronto

0/0

Instalar

Escolha seu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "event-tracking-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/jtrackingai/event-tracking-skill",
        "~/.claude/skills/event-tracking-skill"
      ],
      "_inferred": true
    }
  }
}

Abra Claude Desktop → Settings → Developer → Edit Config. Reinicie após salvar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "event-tracking-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/jtrackingai/event-tracking-skill",
        "~/.claude/skills/event-tracking-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor usa o mesmo esquema mcpServers que o Claude Desktop. Config de projeto vence a global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "event-tracking-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/jtrackingai/event-tracking-skill",
        "~/.claude/skills/event-tracking-skill"
      ],
      "_inferred": true
    }
  }
}

Clique no ícone MCP Servers na barra lateral do Cline, depois "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "event-tracking-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/jtrackingai/event-tracking-skill",
        "~/.claude/skills/event-tracking-skill"
      ],
      "_inferred": true
    }
  }
}

Mesmo formato do Claude Desktop. Reinicie o Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "event-tracking-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/jtrackingai/event-tracking-skill",
        "~/.claude/skills/event-tracking-skill"
      ]
    }
  ]
}

O Continue usa um array de objetos de servidor em vez de um map.

~/.config/zed/settings.json

{
  "context_servers": {
    "event-tracking-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/jtrackingai/event-tracking-skill",
          "~/.claude/skills/event-tracking-skill"
        ]
      }
    }
  }
}

Adicione em context_servers. Zed recarrega automaticamente ao salvar.

claude mcp add event-tracking-skill -- git clone https://github.com/jtrackingai/event-tracking-skill ~/.claude/skills/event-tracking-skill

Uma linha só. Verifique com claude mcp list. Remova com claude mcp remove.

Casos de uso

Usos do mundo real: event-tracking-skill

How to set up GA4 + GTM from zero on a new site

👤 Marketers and full-stack devs instrumenting a new site ⏱ ~60 min intermediate

Quando usar: You have a site live, no tracking yet, and a deadline.

Pré-requisitos

Skill installed — git clone https://github.com/jtrackingai/event-tracking-skill ~/.claude/skills/event-tracking-skill
GA4 property + GTM container — Create in Google Tag Manager; note GTM-XXXXXX ID
Service account with Tag Manager API access — GCP console → enable Tag Manager API → service account JSON

Fluxo

Scan the site

Scan https://example.com and propose a GA4 event schema (page_view, view_item, add_to_cart, etc.).✓ Copiado

→ Event list with parameters and sample payloads
Sync to GTM

Sync this schema into GTM container GTM-ABCDEF as tags + triggers + variables.✓ Copiado

→ Workspace changes reported
Preview and verify

Open Preview on staging.example.com and verify each event fires.✓ Copiado

→ Per-event fire/miss report
Publish

Publish version with notes 'initial GA4 setup'.✓ Copiado

→ Live version ID returned

Resultado: A GA4-tracked site with events flowing within an hour.

Armadilhas

Events fire but don't appear in GA4 for 24h — Use DebugView in GA4 for real-time verification while testing
GTM workspace conflicts with manual edits — Create a dedicated workspace for the skill's changes to avoid stepping on someone else

Combine com: seo-audit-skill

Layer GA4 ecommerce events onto an existing site

👤 Ecommerce operators already on GA4 but missing purchase/view_item tracking ⏱ ~45 min intermediate

Quando usar: You have basic tracking but ecommerce funnels are empty.

Fluxo

Infer product events

Scan /shop and /checkout and propose the full GA4 ecommerce event list.✓ Copiado

→ view_item_list, view_item, add_to_cart, begin_checkout, purchase with items[] param
Configure dataLayer push patterns

Generate JS snippets to push each event from our React components.✓ Copiado

→ Per-event dataLayer.push snippet
Wire in GTM

Create the matching GA4 tags and triggers in GTM.✓ Copiado

→ Tags linked to dataLayer events

Resultado: Full ecommerce funnel visible in GA4.

Combine com: ecommerce-skill

Audit an existing GTM container for coverage gaps

👤 Analysts inheriting a messy GTM ⏱ ~30 min advanced

Quando usar: You're on a new team; GTM was set up years ago; nobody knows what's live.

Fluxo

Dump container state

Read GTM container GTM-XXXX and list every active tag, trigger, and variable.✓ Copiado

→ Normalized inventory
Compare to site

Now scan the site and show which events fire in GTM Preview but aren't meaningful anymore, and which should exist but don't.✓ Copiado

→ Gap + cruft list

Resultado: A cleanup PR list for your GTM workspace.

Combinações

Combine com outros MCPs para 10× de alavancagem

event-tracking-skill + seo-audit-skill

SEO audit finds structural issues, event-tracking wires up measurement

Run seo-audit, fix structural gaps, then event-tracking-skill for GA4 setup.✓ Copiado

event-tracking-skill + ecommerce-skill

Ecommerce skill sets up funnels, event-tracking instruments them

Use ecommerce-skill to redesign checkout, then event-tracking to wire purchase events.✓ Copiado

Ferramentas

O que este MCP expõe

Ferramenta	Entradas	Quando chamar	Custo
scan_site	url	Before any GTM changes	Claude tokens
sync_gtm	container_id, schema	After schema is reviewed	1+ Tag Manager API calls
preview_verify	container_id, target_url	Before publish	0
publish_version	container_id, notes	After preview passes	1 API call
audit_container	container_id	Inheriting an existing GTM	1+ API calls

Custo e limites

O que custa rodar

Cota de API: GTM Tag Manager API: 250 req / 100s per user; generous for manual setup
Tokens por chamada: 10-30k tokens per full setup
Monetário: Free (GA4 + GTM are free)
Dica: Scope scans to 5-10 key pages to avoid long crawls.

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: Service account JSON in env var or file path. GTM write scope: tagmanager.edit.containers, tagmanager.publish.

Saída de dados: Site scan reads your URLs; schema is pushed to Google Tag Manager.

Nunca conceda: tagmanager.delete.containers

Service account has container edit rights. Scope to a single container, not the whole GCP org.
Publish step is live on the site. Always verify in Preview first.

Solução de problemas

Erros comuns e correções

401 Unauthorized on Tag Manager API

Service account not added as a user on the GTM container. Add in GTM Admin → User Management.

Verificar: curl -H "Authorization: Bearer $TOKEN" https://tagmanager.googleapis.com/tagmanager/v2/accounts

Preview shows events firing but GA4 DebugView is empty

GA4 config tag missing or sending to wrong measurement ID. Double-check G-XXXXXX in the config tag.

Published version rolls back changes

Another workspace was published after yours. Reconcile both workspaces, merge, republish.

Alternativas

event-tracking-skill vs. outros

Alternativa	Quando usar	Troca
Manual GTM setup	You need custom logic the LLM can't safely generate	Slower, more error-prone

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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