creative-director-skill MCP — Casos de uso, Instalar & Demo ao vivo

Por que usar

Principais recursos

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

Demo ao vivo

Como fica na prática

creative-director-skill.replay ▶ pronto

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Instalar

Escolha seu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Abra Claude Desktop → Settings → Developer → Edit Config. Reinicie após salvar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor usa o mesmo esquema mcpServers que o Claude Desktop. Config de projeto vence a global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Clique no ícone MCP Servers na barra lateral do Cline, depois "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Mesmo formato do Claude Desktop. Reinicie o Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "creative-director-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ]
    }
  ]
}

O Continue usa um array de objetos de servidor em vez de um map.

~/.config/zed/settings.json

{
  "context_servers": {
    "creative-director-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/smixs/creative-director-skill",
          "~/.claude/skills/creative-director-skill"
        ]
      }
    }
  }
}

Adicione em context_servers. Zed recarrega automaticamente ao salvar.

claude mcp add creative-director-skill -- git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

Uma linha só. Verifique com claude mcp list. Remova com claude mcp remove.

Casos de uso

Usos do mundo real: creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

Quando usar: You have a brief and need more than 'the first idea I thought of'.

Pré-requisitos

Skill cloned — git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

Fluxo

Extract the insight

From this brief, distill the human insight. One sentence.✓ Copiado

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ Copiado

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ Copiado

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ Copiado

→ Treatments presentable to the client

Resultado: Three distinct, defensible concepts instead of one safe one.

Armadilhas

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

Quando usar: You love an idea but don't know if you love it because it's good.

Fluxo

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ Copiado

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ Copiado

→ 6-way comparison

Resultado: Either confirmed commitment or clean pivot — both are wins.

Armadilhas

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

Combinações

Combine com outros MCPs para 10× de alavancagem

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ Copiado

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ Copiado

Ferramentas

O que este MCP expõe

Ferramenta	Entradas	Quando chamar
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

Custo e limites

O que custa rodar

Cota de API: none beyond LLM
Tokens por chamada: ~10–30k for full arc
Monetário: free
Dica: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: none

Saída de dados: none

Ideas generated in-session are yours; confirm IP handling with your employer / client

Solução de problemas

Erros comuns e correções

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

Alternativas

creative-director-skill vs. outros

Alternativa	Quando usar	Troca
claude-ads-skill	You want ad-unit-specific output, not full CD process	Narrower scope
marketing-skill-pack-skill	You need broader marketing, not just creative	More planner, less creative

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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