clawfu-skills MCP — Casos de uso, Instalar & Demo ao vivo

Por que usar

Principais recursos

175 skills built on named frameworks (Dunford, Schwartz, Cialdini, Ogilvy, SPIN, JTBD…)
28 categories covering most marketing disciplines
Composable — chain skills across Claude/Cursor/Copilot
Each skill has explicit trigger + output contract
Install only the categories you use

Demo ao vivo

Como fica na prática

clawfu-skill.replay ▶ pronto

0/0

Instalar

Escolha seu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Abra Claude Desktop → Settings → Developer → Edit Config. Reinicie após salvar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor usa o mesmo esquema mcpServers que o Claude Desktop. Config de projeto vence a global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Clique no ícone MCP Servers na barra lateral do Cline, depois "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Mesmo formato do Claude Desktop. Reinicie o Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "clawfu-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ]
    }
  ]
}

O Continue usa um array de objetos de servidor em vez de um map.

~/.config/zed/settings.json

{
  "context_servers": {
    "clawfu-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/guia-matthieu/clawfu-skills",
          "~/.claude/skills/clawfu-skills"
        ]
      }
    }
  }
}

Adicione em context_servers. Zed recarrega automaticamente ao salvar.

claude mcp add clawfu-skill -- git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

Uma linha só. Verifique com claude mcp list. Remova com claude mcp remove.

Casos de uso

Usos do mundo real: clawfu-skills

Position a new product using Dunford's framework

👤 Founders and PMM at early-stage startups ⏱ ~45 min intermediate

Quando usar: You're writing your first homepage and the positioning is muddy.

Pré-requisitos

Skill installed — git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

Fluxo

Run the positioning skill

Use the clawfu positioning skill (Dunford framework). Product: <description>. Competitors: <3 names>. Target segment: <persona>.✓ Copiado

→ Filled-in Dunford canvas: alternatives / attributes / value / best-fit customer / market
Convert to homepage copy

Now use the landing-page-copy skill to turn that positioning into an H1, subhead, and 3 value props.✓ Copiado

→ Copy that mirrors the positioning, not generic marketing-speak

Resultado: Homepage copy you'd let an investor read.

Armadilhas

Skipping segmentation and positioning for everyone — Dunford's framework forces a best-fit customer — don't skip that box

Combine com: superseo-skill · ultimate-seo-geo-skill

Write conversion-focused landing copy with Schwartz awareness levels

👤 Copywriters, founders writing their own copy ⏱ ~30 min intermediate

Quando usar: Landing page traffic isn't converting and the copy is generic.

Fluxo

Pick awareness level

Use clawfu Schwartz-awareness skill. My audience is 'problem aware' but not 'solution aware'. Give me the angle.✓ Copiado

→ Specific copy angle keyed to that level
Draft with Cialdini principles

Now draft the hero section using reciprocity + social proof, no scarcity manipulation.✓ Copiado

→ Draft grounded in named principles

Resultado: Copy that respects the reader and converts.

Build a sales narrative with SPIN + JTBD

👤 Sales leaders, AEs building a deck ⏱ ~60 min intermediate

Quando usar: Your deck is a feature dump and close rates are low.

Fluxo

Extract jobs-to-be-done

Use clawfu JTBD skill on my buyer persona: <details>.✓ Copiado

→ Main job, progress statements, forces of progress
Build SPIN questions + narrative

Now design SPIN questions and turn the JTBD into a 6-slide narrative.✓ Copiado

→ Questions + narrative arc ready for the deck

Resultado: A sales deck your reps will actually use.

Design a product-led growth loop for a SaaS feature

👤 Growth PMs ⏱ ~45 min advanced

Quando usar: Need a compounding acquisition mechanic, not another ad budget ask.

Fluxo

Run growth-loops skill

Use clawfu growth-loops. Feature: shareable dashboards. Current DAU: 5k. Design one viral loop + one content loop.✓ Copiado

→ Concrete loop diagrams with measurable steps

Resultado: A loop you can instrument and ship.

Armadilhas

Loops that depend on a referral bonus nobody cares about — Require a clear giver + getter value prop, the skill checks

Combinações

Combine com outros MCPs para 10× de alavancagem

clawfu-skill + superseo-skill

Positioning feeds into SEO content strategy so both tell the same story

After clawfu positioning, hand the output to superseo topic-cluster-planning.✓ Copiado

clawfu-skill + claude-email-skill

Marketing strategy from clawfu, execution via claude-email

Take the 90-day plan and build the welcome series in claude-email.✓ Copiado

Ferramentas

O que este MCP expõe

Ferramenta	Entradas	Quando chamar
positioning	product, competitors, segment	Early product stage
copywriting-awareness	audience awareness level	Landing / ad copy
jtbd	persona	Discovery, sales narrative
spin-selling	buyer profile	Sales prep
growth-loops	feature, metrics	PLG planning
email-nurture	funnel stage, offer	Email strategy

Custo e limites

O que custa rodar

Cota de API: None
Tokens por chamada: 5–15k depending on the framework's depth
Monetário: Free
Dica: Keep only the categories you use — 175 skills in the picker is noisy

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: None

Saída de dados: None from the skill itself

Solução de problemas

Erros comuns e correções

Claude picks the wrong skill from 175

Name the skill explicitly, e.g. 'use clawfu positioning (Dunford)'

Output is framework-name-dropping without substance

Give the skill real inputs (competitors, segments, numbers) — framework + empty context = fluff

Alternativas

clawfu-skills vs. outros

Alternativa	Quando usar	Troca
superseo-skills	You only need SEO, not the full marketing stack	Narrower surface

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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