claude-marketing-research-skill MCP — Casos de uso, Instalar & Demo ao vivo

Por que usar

Principais recursos

Competitor analysis framework
Avatar / persona profiling
Positioning canvas
Value proposition construction
Mental models of target customer

Demo ao vivo

Como fica na prática

claude-marketing-research-skill.replay ▶ pronto

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Instalar

Escolha seu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Abra Claude Desktop → Settings → Developer → Edit Config. Reinicie após salvar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor usa o mesmo esquema mcpServers que o Claude Desktop. Config de projeto vence a global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Clique no ícone MCP Servers na barra lateral do Cline, depois "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Mesmo formato do Claude Desktop. Reinicie o Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-marketing-research-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ]
    }
  ]
}

O Continue usa um array de objetos de servidor em vez de um map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-marketing-research-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/ishwarjha/claude-marketing-research-skill",
          "~/.claude/skills/claude-marketing-research-skill"
        ]
      }
    }
  }
}

Adicione em context_servers. Zed recarrega automaticamente ao salvar.

claude mcp add claude-marketing-research-skill -- git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Uma linha só. Verifique com claude mcp list. Remova com claude mcp remove.

Casos de uso

Usos do mundo real: claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

Quando usar: You're about to launch and you don't know how to stand out.

Pré-requisitos

Skill installed — git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Fluxo

Competitor teardown

Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ Copiado

→ Matrix with specific observations per competitor
Avatar

Profile our target avatar — demographics, pains, current alternatives they cope with.✓ Copiado

→ Rich avatar doc, not a Cosmo-poll persona
Positioning

Position us against the competitors for this avatar. What's the sharpest angle?✓ Copiado

→ Clear positioning statement + why
Value prop

Translate into a hero-section value prop.✓ Copiado

→ Headline + subhead that earn a click

Resultado: A positioning + message kit ready for the launch page.

Armadilhas

Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?

Combine com: filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

Quando usar: Your market moved but your copy didn't.

Fluxo

Audit current

Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ Copiado

→ Specific critique per section
Rewrite

Rewrite using the fresh avatar and positioning.✓ Copiado

→ Copy diff

Resultado: Copy that sounds like 2026, not 2023.

Combinações

Combine com outros MCPs para 10× de alavancagem

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ Copiado

claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ Copiado

Ferramentas

O que este MCP expõe

Ferramenta	Entradas	Quando chamar
competitor_teardown	category, target set	Early research
avatar_profile	product + observed users	Persona definition
position	avatar + competitors	After competitor + avatar done
value_prop	positioning	Before copy work

Custo e limites

O que custa rodar

Cota de API: None
Tokens por chamada: High — research tends to be verbose
Monetário: Free
Dica: Save outputs — you'll reuse the avatar across campaigns.

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: None

Saída de dados: None from skill

Competitor analysis based on LLM knowledge can be stale. Validate against current sites before acting on it.

Solução de problemas

Erros comuns e correções

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

Alternativas

claude-marketing-research-skill vs. outros

Alternativa	Quando usar	Troca
Agency workshop	You have budget and time	Slower; higher quality human work
Raw LLM with a prompt	Quick one-offs	No structure; output varies wildly

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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