claude-code-marketing-skills MCP — Casos de uso, Instalar & Demo ao vivo

Por que usar

Principais recursos

15 slash-command skills (/seo-audit, /ad-copy-writer, /structured-data, /cwv-audit, ...)
No auth required for free tier — uses public web data only
Drop-in GAQL, GA4 event, and Meta CAPI reference sheets Claude can recite accurately
UTM builder + structured-data schema templates ready to paste
Optional paid tier for live Search Console / Bing / LinkedIn / HubSpot data via OAuth

Demo ao vivo

Como fica na prática

claude-code-marketing-skill.replay ▶ pronto

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Instalar

Escolha seu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-code-marketing-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/cognyai/claude-code-marketing-skills",
        "~/.claude/skills/claude-code-marketing-skills"
      ],
      "_inferred": true
    }
  }
}

Abra Claude Desktop → Settings → Developer → Edit Config. Reinicie após salvar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-code-marketing-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/cognyai/claude-code-marketing-skills",
        "~/.claude/skills/claude-code-marketing-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor usa o mesmo esquema mcpServers que o Claude Desktop. Config de projeto vence a global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-code-marketing-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/cognyai/claude-code-marketing-skills",
        "~/.claude/skills/claude-code-marketing-skills"
      ],
      "_inferred": true
    }
  }
}

Clique no ícone MCP Servers na barra lateral do Cline, depois "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-code-marketing-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/cognyai/claude-code-marketing-skills",
        "~/.claude/skills/claude-code-marketing-skills"
      ],
      "_inferred": true
    }
  }
}

Mesmo formato do Claude Desktop. Reinicie o Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-code-marketing-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/cognyai/claude-code-marketing-skills",
        "~/.claude/skills/claude-code-marketing-skills"
      ]
    }
  ]
}

O Continue usa um array de objetos de servidor em vez de um map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-code-marketing-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/cognyai/claude-code-marketing-skills",
          "~/.claude/skills/claude-code-marketing-skills"
        ]
      }
    }
  }
}

Adicione em context_servers. Zed recarrega automaticamente ao salvar.

claude mcp add claude-code-marketing-skill -- git clone https://github.com/cognyai/claude-code-marketing-skills ~/.claude/skills/claude-code-marketing-skills

Uma linha só. Verifique com claude mcp list. Remova com claude mcp remove.

Casos de uso

Usos do mundo real: claude-code-marketing-skills

How to run a full SEO audit of a landing page with Claude Code

👤 Founders and marketers who don't own a paid SEO suite ⏱ ~30 min beginner

Quando usar: You just shipped a page and want a concrete punch list before pushing it to ads.

Pré-requisitos

Skill cloned to ~/.claude/skills/ — git clone https://github.com/cognyai/claude-code-marketing-skills ~/.claude/skills/claude-code-marketing-skills

Fluxo

Ask for the audit by slash command

/seo-audit https://mysite.com/pricing — focus on on-page issues first✓ Copiado

→ Claude returns title/meta/H1 issues, image alt gaps, and internal-link suggestions
Add Core Web Vitals

/cwv-audit https://mysite.com/pricing — what's the fastest fix?✓ Copiado

→ Specific LCP/INP/CLS diagnosis with code-level remediation
Generate the schema markup

/structured-data — product page with price, reviews, FAQ✓ Copiado

→ Ready-to-paste JSON-LD block

Resultado: A prioritized punch list plus drop-in JSON-LD — 30 minutes, no SEO tool subscription.

Armadilhas

Audit recommendations feel generic because Claude can't read your Search Console — Paste your top 10 queries into the prompt, or upgrade to the paid tier for live data

Combine com: github · filesystem

Generate 10 ad variations across Google, Meta and LinkedIn in one pass

👤 Performance marketers testing ad copy ⏱ ~20 min beginner

Quando usar: Launching a new campaign and you want variant diversity without hours of staring at a template doc.

Fluxo

Brief the product and ICP

/ad-copy-writer — product: B2B time-tracker for agencies, pain: timesheet Sundays, CTA: start free trial✓ Copiado

→ Claude returns Google RSA, Meta primary/headline/description, LinkedIn single-image variants with character counts
Pressure-test with competitor angles

/competitor-analysis harvest.com toggl.com — what angles are they NOT using?✓ Copiado

→ Gap analysis with 3-5 angles your ads can own

Resultado: A sheet of ad variants already compliant with each platform's character limits.

Armadilhas

All variants sound the same — Explicitly instruct 'make variant 3 emotional, variant 5 data-driven, variant 7 contrarian' — Claude collapses to a house voice without that nudge

Combine com: brave-search

Diagnose why conversions stopped firing across GA4, GTM and Meta CAPI

👤 Growth engineers firefighting a tracking break ⏱ ~25 min intermediate

Quando usar: Reported conversions dropped overnight and you don't know which layer broke.

Fluxo

Describe the symptom

/conversion-debug — Meta reports 0 purchases since yesterday 14:00 UTC, GA4 still shows them. What do I check first?✓ Copiado

→ Ordered checklist starting with the most common CAPI/dedupe failures
Validate CAPI payload

/meta-capi — validate this server event payload: <paste>✓ Copiado

→ Specific missing fields flagged (event_id, fbp, action_source)

Resultado: A short diagnosis list you can hand to whoever owns the pixel.

Armadilhas

Skill speculates about your setup without real data — Paste the actual GTM container JSON or CAPI payload — the skill is only as good as the evidence you feed it

Combine com: filesystem · github

Combinações

Combine com outros MCPs para 10× de alavancagem

claude-code-marketing-skill + github

Audit a page, then open a PR with the suggested schema markup and meta tag fixes

Run /seo-audit on https://acme.com/pricing, then open a PR in acme/site adding the structured-data JSON-LD to the pricing template.✓ Copiado

claude-code-marketing-skill + filesystem

Apply the audit fixes to local source files directly

Apply the /cwv-audit recommendations to src/components/Hero.tsx and show me the diff.✓ Copiado

claude-code-marketing-skill + brave-search

Let Claude actually read competitor pages before /competitor-analysis

Use Brave to fetch competitor pricing pages first, then /competitor-analysis the three you found.✓ Copiado

Ferramentas

O que este MCP expõe

Ferramenta	Entradas	Quando chamar	Custo
/seo-audit	URL + optional focus area	Any time you need an SEO punch list for a specific page	0 — LLM tokens only
/ad-copy-writer	product, ICP, CTA, platform	Drafting Google / Meta / LinkedIn ad creative	0
/cwv-audit	URL	Page feels slow or PageSpeed scores dropped	0
/structured-data	page type + entities	You need rich snippet markup you can paste into <head>	0
/conversion-debug	symptom description + platforms involved	Tracking broke and you need a triage path	0
/utm-builder	campaign context	Before launching a campaign so your reports stay clean	0

Custo e limites

O que custa rodar

Cota de API: None for free tier
Tokens por chamada: 1-5k per slash command depending on page size
Monetário: Free — skills are local files. Paid tier $9/mo for live Search Console / LinkedIn / HubSpot OAuth.
Dica: Stick to the free tier until you actually miss a specific data source. Most teams never upgrade.

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: No credentials — pure prompts. Paid tier uses OAuth handled by Cogny.

Saída de dados: Free tier: none (local LLM call only). Paid tier: OAuth traffic to Cogny.

If you connect the paid tier, review Cogny's OAuth scopes — don't grant write access unless you actually need campaign automation.

Solução de problemas

Erros comuns e correções

Skill not invoked when you type /seo-audit

Claude only sees skills it can read. Verify ~/.claude/skills/claude-code-marketing-skills/ exists and contains SKILL.md files.

Verificar: ls ~/.claude/skills/claude-code-marketing-skills/

SKILL.md frontmatter wrong

Open each sub-skill's SKILL.md — name and description are required. Re-clone if the repo looks partial.

Verificar: head ~/.claude/skills/claude-code-marketing-skills/seo-audit/SKILL.md

Wrong trigger keywords — Claude runs general advice instead of the skill

Reference the skill by its slash command exactly: '/seo-audit <url>', not 'do an SEO audit'.

Alternativas

claude-code-marketing-skills vs. outros

Alternativa	Quando usar	Troca
agentic-seo-skill	You want an autonomous SEO agent rather than hand-driven slash commands	More automation, less control
seo-blog-writer-claude-skill	You're writing blog content, not auditing or running ads	Content-only, no ads or analytics tooling

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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