claude-ads MCP — Casos de uso, Instalar & Demo ao vivo

Por que usar

Principais recursos

250+ checks across 7 ad platforms including PMax, Advantage+, Demand Gen, CTV
Ads Health Score (0-100) with letter grade and weighted severity
Industry-specific playbooks (SaaS, e-commerce, local, B2B, healthcare)
4 creative-generation agents for new ad copy and assets
Privacy-infrastructure audit (Consent Mode V2, server-side tagging, CAPI, Events API)

Demo ao vivo

Como fica na prática

claude-ads-skill.replay ▶ pronto

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Instalar

Escolha seu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Abra Claude Desktop → Settings → Developer → Edit Config. Reinicie após salvar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Cursor usa o mesmo esquema mcpServers que o Claude Desktop. Config de projeto vence a global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Clique no ícone MCP Servers na barra lateral do Cline, depois "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Mesmo formato do Claude Desktop. Reinicie o Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-ads-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ]
    }
  ]
}

O Continue usa um array de objetos de servidor em vez de um map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-ads-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/AgriciDaniel/claude-ads",
          "~/.claude/skills/claude-ads"
        ]
      }
    }
  }
}

Adicione em context_servers. Zed recarrega automaticamente ao salvar.

claude mcp add claude-ads-skill -- git clone https://github.com/AgriciDaniel/claude-ads ~/.claude/skills/claude-ads

Uma linha só. Verifique com claude mcp list. Remova com claude mcp remove.

Casos de uso

Usos do mundo real: claude-ads

Audit a Google Ads account before taking it over

👤 Agencies onboarding a new paid-search client ⏱ ~45 min intermediate

Quando usar: You're bidding for the account and need to show concrete gaps in week one.

Pré-requisitos

Exported account data or screenshots — Google Ads Editor export or the standard 'all campaigns' CSV

Fluxo

Feed the skill the export

Run the claude-ads skill on this Google Ads export. Focus on Search + PMax. Give me the health score and top 10 issues.✓ Copiado

→ Score with breakdown by category (structure, bidding, creative, tracking)
Drill into PMax specifically

Now deep-dive PMax — asset quality, audience signals, brand-exclusion list. What's the quick-win?✓ Copiado

→ Platform-specific findings with remediation priority
Generate the PDF

Export to a client PDF with the score dashboard on page 1 and the remediation roadmap at the end.✓ Copiado

→ Polished PDF ready to send

Resultado: A deliverable audit that wins the pitch.

Armadilhas

Audit based on incomplete data gives wrong conclusions — Include 90 days of performance plus settings export, not just a screenshot

Verify Meta Advantage+ privacy infrastructure before iOS 18

👤 In-house paid-social managers ⏱ ~30 min advanced

Quando usar: Attribution is drifting and you suspect CAPI or Events API isn't firing cleanly.

Fluxo

Run the privacy-infra check

Use claude-ads to audit our Meta setup for CAPI completeness, event match quality, and Consent Mode V2.✓ Copiado

→ Per-event pass/fail with remediation
Get the fix plan

Prioritize fixes by attribution-loss impact.✓ Copiado

→ Ordered list tied to revenue impact

Resultado: A concrete privacy-infrastructure punch-list.

Armadilhas

Matching Match Quality fixes without GTM changes — The skill flags when GTM/server-side tag config is also required

Generate 10 new ad creative variants for a failing ad set

👤 Performance marketers in creative refresh ⏱ ~30 min intermediate

Quando usar: CPMs are climbing and your creatives are fatigued.

Fluxo

Provide the winning ad + brief

Here's our best-performing Meta ad. Use claude-ads creative agents to generate 10 variants that test different hooks.✓ Copiado

→ 10 copy + visual-brief pairs, each with a stated hypothesis
Score the variants

Which 3 should we ship first based on policy safety and hypothesis strength?✓ Copiado

→ Short list with reasoning

Resultado: A creative batch with clear hypotheses to test.

Armadilhas

Generated copy violates platform policy — The skill's compliance check catches most issues — but have a human final-check on regulated verticals

Combine com: nano-banana-pro-prompts-recommend-skill

Combinações

Combine com outros MCPs para 10× de alavancagem

claude-ads-skill + nano-banana-pro-prompts-recommend-skill

After creative-agents propose variants, generate image prompts for each

For each of the 10 creative variants, use Nano Banana to propose an image prompt.✓ Copiado

claude-ads-skill + claude-seo-skill

Align paid landing pages with SEO best practices from /seo audit

Run /seo audit on the landing pages paid traffic is hitting, then cross-reference with claude-ads landing-page quality findings.✓ Copiado

Ferramentas

O que este MCP expõe

Ferramenta	Entradas	Quando chamar
Platform audit	exported campaign data	Full or partial account review
Ads Health Score	audit results	At the end of each audit
Privacy infrastructure check	tag config or screenshots	Attribution or policy review
Creative generation agents	winning ad + brief	Creative refresh
Financial modeling	conversion rate, AOV, margin	Budget planning

Custo e limites

O que custa rodar

Cota de API: None for the skill
Tokens por chamada: Full audit: 15-40k tokens; single-platform: 5-10k
Monetário: Free — skill is local; you still pay for the ad spend it's auditing
Dica: Run platform-by-platform for ongoing clients; full-account audits are best for onboarding and quarterly reviews.

Segurança

Permissões, segredos, alcance

Armazenamento de credenciais: No credentials — skill reads exports you paste in. Campaign data stays on your machine.

Saída de dados: None from the skill itself

Campaign exports can contain PII (customer match lists). Strip before sharing.

Solução de problemas

Erros comuns e correções

Score seems too low/high for the account

Check the export completeness — missing conversion data skews the score.

Creative agents miss brand voice

Include a brand voice doc or 3 winning ads as style anchors in the prompt.

PDF export fails

The skill needs a markdown-to-PDF runtime; check the skill's setup section for the required dependency.

Alternativas

claude-ads vs. outros

Alternativa	Quando usar	Troca
Manual audits via platform UIs	You only manage one account and have time	Thorough but slow; doesn't scale
claude-seo-skill	You need organic / technical SEO instead of paid	Different side of the acquisition funnel

Mais

Recursos

📖 Leia o README oficial no GitHub

🐙 Ver issues abertas

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