creative-director-skill MCP — 사용 사례, 설치 & 라이브 데모

왜 쓰나요

핵심 기능

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

라이브 데모

실제 사용 모습

creative-director-skill.replay ▶ 준비됨

0/0

설치

클라이언트 선택

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config 열기. 저장 후 앱 재시작.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor는 Claude Desktop과 동일한 mcpServers 스키마 사용. 프로젝트 설정이 전역보다 우선.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Cline 사이드바의 MCP Servers 아이콘 클릭 후 "Edit Configuration" 선택.

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "creative-director-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop과 같은 형식. Windsurf 재시작 후 적용.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "creative-director-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/smixs/creative-director-skill",
        "~/.claude/skills/creative-director-skill"
      ]
    }
  ]
}

Continue는 맵이 아닌 서버 오브젝트 배열 사용.

~/.config/zed/settings.json

{
  "context_servers": {
    "creative-director-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/smixs/creative-director-skill",
          "~/.claude/skills/creative-director-skill"
        ]
      }
    }
  }
}

context_servers에 추가. 저장 시 Zed가 핫 리로드.

claude mcp add creative-director-skill -- git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

한 줄 명령. claude mcp list로 확인, claude mcp remove로 제거.

사용 사례

실전 활용법: creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

언제 쓸까: You have a brief and need more than 'the first idea I thought of'.

사전 조건

Skill cloned — git clone https://github.com/smixs/creative-director-skill ~/.claude/skills/creative-director-skill

흐름

Extract the insight

From this brief, distill the human insight. One sentence.✓ 복사됨

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ 복사됨

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ 복사됨

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ 복사됨

→ Treatments presentable to the client

결과: Three distinct, defensible concepts instead of one safe one.

함정

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

언제 쓸까: You love an idea but don't know if you love it because it's good.

흐름

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ 복사됨

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ 복사됨

→ 6-way comparison

결과: Either confirmed commitment or clean pivot — both are wins.

함정

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

조합

다른 MCP와 조합해 10배 효율

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ 복사됨

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ 복사됨

도구

이 MCP가 노출하는 것

도구	입력	언제 호출
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

비용 및 제한

운영 비용

API 쿼터: none beyond LLM
호출당 토큰: ~10–30k for full arc
금액: free
팁: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

보안

권한, 시크릿, 파급범위

자격 증명 저장: none

데이터 외부 송신: none

Ideas generated in-session are yours; confirm IP handling with your employer / client

문제 해결

자주 발생하는 오류와 해결

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

대안

creative-director-skill 다른 것과 비교

대안	언제 쓰나	단점/장점
claude-ads-skill	You want ad-unit-specific output, not full CD process	Narrower scope
marketing-skill-pack-skill	You need broader marketing, not just creative	More planner, less creative

creative-director-skill