creative-director-skill

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핵심 기능

20+ ideation methodologies encoded as structured prompts
Cannes-calibrated evaluation rubric
Recursive refinement: generate → score → revise
Handles the full arc from brief to deck
Works across Claude, GPT, Gemini

라이브 데모

실제 사용 모습

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설치

작성자 저장소 · Claude Skills 공식 문서

사용 사례

실전 활용법: creative-director-skill

How to go from a client brief to 3 strong concepts

👤 Creatives, strategists, marketers ⏱ ~60 min intermediate

언제 쓸까: You have a brief and need more than 'the first idea I thought of'.

흐름

Extract the insight

From this brief, distill the human insight. One sentence.✓ 복사됨

→ Sharp insight statement
Diverge with methodologies

Generate 15 concepts using SIT, Bisociation, and SCAMPER.✓ 복사됨

→ Varied, structured concepts with method tags
Score and pick 3

Score each concept on the Cannes-style rubric. Pick the top 3.✓ 복사됨

→ Scored list + reasoning for the three
Refine

For the top 3, produce a one-page treatment each.✓ 복사됨

→ Treatments presentable to the client

결과: Three distinct, defensible concepts instead of one safe one.

함정

Diverge step produces 15 variations of the same idea — Force multiple methodologies; reject close neighbors
Scoring rewards familiar over fresh — Weight novelty explicitly in the rubric prompt

Pressure-test a favorite idea before pitching

👤 Anyone attached to one concept ⏱ ~30 min intermediate

언제 쓸까: You love an idea but don't know if you love it because it's good.

흐름

State the idea

Here's the idea. Play harsh senior CD: what's wrong with it?✓ 복사됨

→ Pointed critique, not soft feedback
Compare against alternatives

Generate 5 alternative routes via different methodologies. Score all 6 against the brief.✓ 복사됨

→ 6-way comparison

결과: Either confirmed commitment or clean pivot — both are wins.

함정

Claude softens criticism — Explicitly ask for CD-level directness; re-ask if it hedges

조합

다른 MCP와 조합해 10배 효율

creative-director-skill + mck-ppt-design-skill

Turn the selected treatments into a client-ready deck

Turn the three treatments into a 10-slide pitch deck using the Mck layouts.✓ 복사됨

creative-director-skill + social-media-caption-generator-claude-skill

Extend the winning concept into platform-specific posts

Take the winning concept and generate IG / TikTok / LinkedIn adaptations.✓ 복사됨

도구

이 MCP가 노출하는 것

도구	입력	언제 호출
insight-extraction	brief	Step 1
ideation-methodologies	insight + methodology selection	Step 2
cannes-scoring	concept set	Step 3
concept-treatment	chosen concepts	Step 4

비용 및 제한

운영 비용

API 쿼터: none beyond LLM
호출당 토큰: ~10–30k for full arc
금액: free
팁: Run diverge once with many methodologies, not many times with one — divergence is where tokens pay off

보안

권한, 시크릿, 파급범위

자격 증명 저장: none

데이터 외부 송신: none

Ideas generated in-session are yours; confirm IP handling with your employer / client

문제 해결

자주 발생하는 오류와 해결

Concepts feel same-y

Force different methodologies explicitly; limit overlap

Scoring feels arbitrary

Ask Claude to show scoring rationale per dimension

대안