clawfu-skills MCP — 사용 사례, 설치 & 라이브 데모

왜 쓰나요

핵심 기능

175 skills built on named frameworks (Dunford, Schwartz, Cialdini, Ogilvy, SPIN, JTBD…)
28 categories covering most marketing disciplines
Composable — chain skills across Claude/Cursor/Copilot
Each skill has explicit trigger + output contract
Install only the categories you use

라이브 데모

실제 사용 모습

clawfu-skill.replay ▶ 준비됨

0/0

설치

클라이언트 선택

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config 열기. 저장 후 앱 재시작.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor는 Claude Desktop과 동일한 mcpServers 스키마 사용. 프로젝트 설정이 전역보다 우선.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Cline 사이드바의 MCP Servers 아이콘 클릭 후 "Edit Configuration" 선택.

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "clawfu-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop과 같은 형식. Windsurf 재시작 후 적용.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "clawfu-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/guia-matthieu/clawfu-skills",
        "~/.claude/skills/clawfu-skills"
      ]
    }
  ]
}

Continue는 맵이 아닌 서버 오브젝트 배열 사용.

~/.config/zed/settings.json

{
  "context_servers": {
    "clawfu-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/guia-matthieu/clawfu-skills",
          "~/.claude/skills/clawfu-skills"
        ]
      }
    }
  }
}

context_servers에 추가. 저장 시 Zed가 핫 리로드.

claude mcp add clawfu-skill -- git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

한 줄 명령. claude mcp list로 확인, claude mcp remove로 제거.

사용 사례

실전 활용법: clawfu-skills

Position a new product using Dunford's framework

👤 Founders and PMM at early-stage startups ⏱ ~45 min intermediate

언제 쓸까: You're writing your first homepage and the positioning is muddy.

사전 조건

Skill installed — git clone https://github.com/guia-matthieu/clawfu-skills ~/.claude/skills/clawfu-skills

흐름

Run the positioning skill

Use the clawfu positioning skill (Dunford framework). Product: <description>. Competitors: <3 names>. Target segment: <persona>.✓ 복사됨

→ Filled-in Dunford canvas: alternatives / attributes / value / best-fit customer / market
Convert to homepage copy

Now use the landing-page-copy skill to turn that positioning into an H1, subhead, and 3 value props.✓ 복사됨

→ Copy that mirrors the positioning, not generic marketing-speak

결과: Homepage copy you'd let an investor read.

함정

Skipping segmentation and positioning for everyone — Dunford's framework forces a best-fit customer — don't skip that box

함께 쓰기: superseo-skill · ultimate-seo-geo-skill

Write conversion-focused landing copy with Schwartz awareness levels

👤 Copywriters, founders writing their own copy ⏱ ~30 min intermediate

언제 쓸까: Landing page traffic isn't converting and the copy is generic.

흐름

Pick awareness level

Use clawfu Schwartz-awareness skill. My audience is 'problem aware' but not 'solution aware'. Give me the angle.✓ 복사됨

→ Specific copy angle keyed to that level
Draft with Cialdini principles

Now draft the hero section using reciprocity + social proof, no scarcity manipulation.✓ 복사됨

→ Draft grounded in named principles

결과: Copy that respects the reader and converts.

Build a sales narrative with SPIN + JTBD

👤 Sales leaders, AEs building a deck ⏱ ~60 min intermediate

언제 쓸까: Your deck is a feature dump and close rates are low.

흐름

Extract jobs-to-be-done

Use clawfu JTBD skill on my buyer persona: <details>.✓ 복사됨

→ Main job, progress statements, forces of progress
Build SPIN questions + narrative

Now design SPIN questions and turn the JTBD into a 6-slide narrative.✓ 복사됨

→ Questions + narrative arc ready for the deck

결과: A sales deck your reps will actually use.

Design a product-led growth loop for a SaaS feature

👤 Growth PMs ⏱ ~45 min advanced

언제 쓸까: Need a compounding acquisition mechanic, not another ad budget ask.

흐름

Run growth-loops skill

Use clawfu growth-loops. Feature: shareable dashboards. Current DAU: 5k. Design one viral loop + one content loop.✓ 복사됨

→ Concrete loop diagrams with measurable steps

결과: A loop you can instrument and ship.

함정

Loops that depend on a referral bonus nobody cares about — Require a clear giver + getter value prop, the skill checks

조합

다른 MCP와 조합해 10배 효율

clawfu-skill + superseo-skill

Positioning feeds into SEO content strategy so both tell the same story

After clawfu positioning, hand the output to superseo topic-cluster-planning.✓ 복사됨

clawfu-skill + claude-email-skill

Marketing strategy from clawfu, execution via claude-email

Take the 90-day plan and build the welcome series in claude-email.✓ 복사됨

도구

이 MCP가 노출하는 것

도구	입력	언제 호출
positioning	product, competitors, segment	Early product stage
copywriting-awareness	audience awareness level	Landing / ad copy
jtbd	persona	Discovery, sales narrative
spin-selling	buyer profile	Sales prep
growth-loops	feature, metrics	PLG planning
email-nurture	funnel stage, offer	Email strategy

비용 및 제한

운영 비용

API 쿼터: None
호출당 토큰: 5–15k depending on the framework's depth
금액: Free
팁: Keep only the categories you use — 175 skills in the picker is noisy

보안

권한, 시크릿, 파급범위

자격 증명 저장: None

데이터 외부 송신: None from the skill itself

문제 해결

자주 발생하는 오류와 해결

Claude picks the wrong skill from 175

Name the skill explicitly, e.g. 'use clawfu positioning (Dunford)'

Output is framework-name-dropping without substance

Give the skill real inputs (competitors, segments, numbers) — framework + empty context = fluff

대안

clawfu-skills 다른 것과 비교

대안	언제 쓰나	단점/장점
superseo-skills	You only need SEO, not the full marketing stack	Narrower surface

clawfu-skills