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claude-content-writer

제작: sociilabs · sociilabs/claude-content-writer

Writes blog posts, LinkedIn, newsletters in your brand voice — profile-first enforcement, subagent orchestration, 25+ AI patterns stripped.

sociilabs/claude-content-writer is a Claude Code skill for human-sounding content across blog / LinkedIn / newsletter / landing page. Three mechanisms: Profile-First Enforcement (builds a brand voice profile via URL scanning + interactive questionnaire + voice calibration before generating), Context Engineering (XML prompt formatting, subagent orchestration, state management), and Integrated Quality Tools (SEO via claude-seo, humanizer removing 25+ AI patterns). Slash commands: /writer:discuss, /writer:plan, /writer:execute, /writer:verify, /writer:ship, plus profile management: /writer:profile-create / -view / -edit / -delete.

왜 쓰나요

핵심 기능

라이브 데모

실제 사용 모습

claude-content-writer-skill.replay ▶ 준비됨
0/0

설치

클라이언트 선택

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config 열기. 저장 후 앱 재시작.

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Cursor는 Claude Desktop과 동일한 mcpServers 스키마 사용. 프로젝트 설정이 전역보다 우선.

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Cline 사이드바의 MCP Servers 아이콘 클릭 후 "Edit Configuration" 선택.

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop과 같은 형식. Windsurf 재시작 후 적용.

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "claude-content-writer-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ]
    }
  ]
}

Continue는 맵이 아닌 서버 오브젝트 배열 사용.

~/.config/zed/settings.json
{
  "context_servers": {
    "claude-content-writer-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/sociilabs/claude-content-writer",
          "~/.claude/skills/claude-content-writer"
        ]
      }
    }
  }
}

context_servers에 추가. 저장 시 Zed가 핫 리로드.

claude mcp add claude-content-writer-skill -- git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer

한 줄 명령. claude mcp list로 확인, claude mcp remove로 제거.

사용 사례

실전 활용법: claude-content-writer

Create your brand voice profile once, reuse across every post

👤 Solo writers, founders, agencies doing content ⏱ ~30 min beginner

언제 쓸까: Before you've ever used the writer commands — profile must exist first.

사전 조건
  • Skill cloned — git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer
흐름
  1. Create the profile
    /writer:profile-create — URL to scan: https://mysite.com/blog. I'll answer the questionnaire.✓ 복사됨
    → Structured voice profile with specific traits (not generic 'professional + approachable')
  2. Calibrate from samples
    Here are three posts I wrote. Refine the profile.✓ 복사됨
    → Concrete adjustments tied to your samples
  3. View
    /writer:profile-view✓ 복사됨
    → Saved profile you can edit later

결과: A reusable voice profile every subsequent piece draws from.

함정
  • Profile is too generic because you skipped the questionnaire — Don't shortcut — vague profiles produce generic output

Take a topic through the full discuss-to-ship pipeline

👤 Content creators with an established profile ⏱ ~60 min intermediate

언제 쓸까: Fresh topic, want a finished post with SEO and quality checks.

사전 조건
  • Brand voice profile created — /writer:profile-create as above
흐름
  1. /writer:discuss the topic
    /writer:discuss — the unspoken risks of serverless. 1200 words, for engineering VPs.✓ 복사됨
    → Claude gathers requirements, not a draft yet
  2. /writer:plan and /writer:execute
    /writer:plan, then /writer:execute.✓ 복사됨
    → Structured outline → full draft in your voice
  3. /writer:verify and /writer:ship
    /writer:verify — SEO + humanizer pass. Then /writer:ship to content/blog/.✓ 복사됨
    → Quality report, issues fixed, file saved with metadata

결과: A ready-to-publish post including SEO metadata.

함께 쓰기: github

Repurpose a blog post into a LinkedIn thread in the same voice

👤 Creators extending reach ⏱ ~25 min beginner

언제 쓸까: You shipped a post and want a LinkedIn version that doesn't read like AI.

흐름
  1. Feed the source
    /writer:discuss — LinkedIn version of <blog URL>. 5-7 posts.✓ 복사됨
    → Sequencing + hook strategy, not raw fragmenting
  2. Execute and verify
    /writer:execute then /writer:verify.✓ 복사됨
    → Thread that stays in voice through the humanizer pass

결과: A LinkedIn thread you'd actually post.

조합

다른 MCP와 조합해 10배 효율

claude-content-writer-skill + github

Ship into your content repo as a PR

/writer:ship into content/blog/ on a new branch, then open a PR.✓ 복사됨
claude-content-writer-skill + youtube-fetcher-to-markdown-skill

Repurpose video transcripts into profile-voiced content

Fetch the transcript, then /writer:discuss to turn it into a newsletter issue.✓ 복사됨
claude-content-writer-skill + seo-blog-writer-claude-skill

Overlap — pick the one whose UX you prefer, don't run both blindly

Use claude-content-writer for brand-voice-heavy work; seo-blog-writer for quick keyword-first posts.✓ 복사됨

도구

이 MCP가 노출하는 것

도구입력언제 호출비용
/writer:profile-create URL(s) + questionnaire + samples Once, before any writing 0
/writer:discuss topic + audience + length Start of a piece 0
/writer:plan discuss output After discuss 0
/writer:execute approved plan Ready to generate 0
/writer:verify draft After execute 0
/writer:ship verified draft + destination Final step 0

비용 및 제한

운영 비용

API 쿼터
None
호출당 토큰
Multi-phase pipeline can consume substantial tokens per piece
금액
Free — skills are local files
Reuse the profile; re-creating it per post wastes tokens and drifts voice.

보안

권한, 시크릿, 파급범위

자격 증명 저장: No credentials — pure prompts. Profile data lives in your local skill state.
데이터 외부 송신: URL scanning during profile creation fetches the URLs you provide

문제 해결

자주 발생하는 오류와 해결

Skill not invoked — slash commands produce generic output

Confirm the skill is installed and the profile exists ('/writer:profile-view').

확인: ls ~/.claude/skills/claude-content-writer/SKILL.md
SKILL.md frontmatter wrong

Re-clone; description drives activation.

확인: head ~/.claude/skills/claude-content-writer/SKILL.md
Wrong trigger keywords — output doesn't match voice

Profile is missing or generic — run /writer:profile-edit with concrete samples.

대안

claude-content-writer 다른 것과 비교

대안언제 쓰나단점/장점
seo-blog-writer-claude-skillYou care more about SEO mechanics than brand voiceLighter on voice calibration, heavier on SEO pack
claude-code-marketing-skillYou want audits and ads, not primarily content writingDifferent focus

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리소스

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