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superseo-skills

作者 inhouseseo · inhouseseo/superseo-skills

11 SEO skills covering audit, brief, writing, E-E-A-T scoring, semantic gap analysis, featured snippets, and link building — methodology from practicing in-house SEOs.

A Claude Code plugin/skill pack of 11 focused SEO workflows. Each skill is a disciplined sub-task — page-audit scores a URL across 7 dimensions, content-brief pulls SERP gaps, eeat-audit applies Google's quality guidelines, etc. Install via the marketplace or copy folders into ~/.claude/skills/.

なぜ使うのか

主な機能

ライブデモ

実際の動作

superseo-skill.replay ▶ 準備完了
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インストール

クライアントを選択

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop → Settings → Developer → Edit Config を開く。保存後、アプリを再起動。

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

Cursor は Claude Desktop と同じ mcpServers スキーマを使用。プロジェクト設定はグローバルより優先。

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

Cline サイドバーの MCP Servers アイコンをクリックし、"Edit Configuration" を選択。

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "superseo-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ],
      "_inferred": true
    }
  }
}

Claude Desktop と同じ形式。Windsurf を再起動して反映。

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "superseo-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/inhouseseo/superseo-skills",
        "~/.claude/skills/superseo-skills"
      ]
    }
  ]
}

Continue はマップではなくサーバーオブジェクトの配列を使用。

~/.config/zed/settings.json
{
  "context_servers": {
    "superseo-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/inhouseseo/superseo-skills",
          "~/.claude/skills/superseo-skills"
        ]
      }
    }
  }
}

context_servers に追加。保存時に Zed がホットリロード。

claude mcp add superseo-skill -- git clone https://github.com/inhouseseo/superseo-skills ~/.claude/skills/superseo-skills

ワンライナー。claude mcp list で確認、claude mcp remove で削除。

ユースケース

実用的な使い方: superseo-skills

Audit a ranking page and ship the fixes in one session

👤 In-house SEOs and content leads ⏱ ~45 min intermediate

使うタイミング: A page used to rank, the traffic dropped, and you want a diagnosis with a concrete fix list.

前提条件
  • Install via marketplace — /plugin marketplace add inhouseseo/superseo-skills then /plugin install superseo@superseo-skills
フロー
  1. Run page-audit
    Run page-audit on https://example.com/blog/post. Include competitor comparison against the top 3 results.✓ コピーしました
    → Scored findings across 7 dimensions, specific fixes
  2. Follow with semantic-gap-analysis
    Now run semantic-gap-analysis vs the top 3 — what entities and subtopics am I missing?✓ コピーしました
    → Concrete list of missing coverage
  3. Rewrite
    Apply improve-content with the findings from the audit and gap analysis. Match the current brand voice.✓ コピーしました
    → New draft ready to replace the post

結果: A rewritten page that closes the gap to competitors.

注意点
  • Running write-content on a topic with weak search intent match — Run keyword-deep-dive first to confirm intent before writing
組み合わせ: firecrawl · brave-search

Plan a topic cluster around a seed keyword

👤 Content strategists ⏱ ~60 min intermediate

使うタイミング: You're starting a new content area and want a defensible hub-and-spoke plan.

フロー
  1. Seed with topic-cluster-planning
    Use topic-cluster-planning — seed topic: 'container orchestration'. Design a hub + 12 spokes with search volume estimates.✓ コピーしました
    → Tree with hub article + 12 supporting articles
  2. Brief each spoke
    Run content-brief for spoke #3. Audience: backend engineers.✓ コピーしました
    → Writer-ready brief with SERP gaps

結果: A content calendar with briefs you can hand to writers.

Score a page's E-E-A-T and draft the fixes

👤 YMYL publishers, affiliate sites ⏱ ~30 min intermediate

使うタイミング: After a core update hit you and you suspect trust signals.

フロー
  1. Run eeat-audit
    Run eeat-audit on https://example.com/health/article — I want scores per dimension and concrete fixes.✓ コピーしました
    → Experience/Expertise/Authority/Trust scored with action items

結果: Actionable list of author-bio, citation, and edit-history changes.

組み合わせ

他のMCPと組み合わせて10倍の力を

superseo-skill + firecrawl

page-audit pulls live competitor content via Firecrawl for a real SERP gap diff

Use firecrawl to fetch the top 3 SERP results for my target query, then feed them to semantic-gap-analysis.✓ コピーしました
superseo-skill + brave-search

Get SERP data without paid API credits

Use brave-search to pull SERP for 'container orchestration', then topic-cluster-planning.✓ コピーしました

ツール

このMCPが提供する機能

ツール入力呼び出すタイミングコスト
page-audit url, competitor_urls? Diagnose any single URL 0
content-brief target keyword, audience Before writing a new page 0
write-content brief After brief is approved 0
improve-content existing url, issues Updating an existing page 0
keyword-deep-dive keyword Single-keyword strategy 0
semantic-gap-analysis your url, competitor urls Gap vs top-3 0
eeat-audit url YMYL / trust work 0
topic-cluster-planning seed topic New content area 0
featured-snippet-optimizer query, current url Going after position 0 0
linkbuilding domain profile Off-page planning 0
expert-interview topic, expert profile Injecting first-party expertise 0

コストと制限

運用コスト

APIクォータ
None for the skill; any paired tools (Firecrawl, Brave) bring their own quotas
呼び出しあたりのトークン
5–20k per skill invocation depending on size
金額
Free — skill is prompts + methodology
ヒント
Don't pair write-content with an expensive model unless you're shipping the output — use a cheaper model for drafts

セキュリティ

権限、シークレット、影響範囲

認証情報の保管: None — pure prompts
データ送信先: None from the skill itself

トラブルシューティング

よくあるエラーと対処法

page-audit returns generic advice

Supply the competitor URLs explicitly and the primary keyword — vagueness in, vagueness out

Marketplace install fails

Fall back to manual: clone the repo and copy skill folders into ~/.claude/skills/

確認: ls ~/.claude/skills/

代替案

superseo-skills 他との比較

代替案代わりに使う場面トレードオフ
ultimate-seo-geoYou also need AI search (GEO) coverage and schema automationBigger surface, more to learn

その他

リソース

📖 GitHub の公式 README を読む

🐙 オープンな issue を見る

🔍 400以上のMCPサーバーとSkillsを見る