claude-marketing-research-skill MCP — Cas d'usage, Installer & Démo en direct

Pourquoi l'utiliser

Fonctionnalités clés

Competitor analysis framework
Avatar / persona profiling
Positioning canvas
Value proposition construction
Mental models of target customer

Démo en direct

Aperçu en pratique

claude-marketing-research-skill.replay ▶ prêt

0/0

Installer

Choisissez votre client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Ouvrez Claude Desktop → Settings → Developer → Edit Config. Redémarrez après avoir enregistré.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor utilise le même schéma mcpServers que Claude Desktop. La config projet l'emporte sur la globale.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Cliquez sur l'icône MCP Servers dans la barre latérale Cline, puis "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Même format que Claude Desktop. Redémarrez Windsurf pour appliquer.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-marketing-research-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ]
    }
  ]
}

Continue utilise un tableau d'objets serveur plutôt qu'une map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-marketing-research-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/ishwarjha/claude-marketing-research-skill",
          "~/.claude/skills/claude-marketing-research-skill"
        ]
      }
    }
  }
}

Ajoutez dans context_servers. Zed recharge à chaud à la sauvegarde.

claude mcp add claude-marketing-research-skill -- git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Une seule ligne. Vérifiez avec claude mcp list. Supprimez avec claude mcp remove.

Cas d'usage

Usages concrets : claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

Quand l'utiliser : You're about to launch and you don't know how to stand out.

Prérequis

Skill installed — git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Déroulement

Competitor teardown

Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ Copié

→ Matrix with specific observations per competitor
Avatar

Profile our target avatar — demographics, pains, current alternatives they cope with.✓ Copié

→ Rich avatar doc, not a Cosmo-poll persona
Positioning

Position us against the competitors for this avatar. What's the sharpest angle?✓ Copié

→ Clear positioning statement + why
Value prop

Translate into a hero-section value prop.✓ Copié

→ Headline + subhead that earn a click

Résultat : A positioning + message kit ready for the launch page.

Pièges

Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?

Combiner avec : filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

Quand l'utiliser : Your market moved but your copy didn't.

Déroulement

Audit current

Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ Copié

→ Specific critique per section
Rewrite

Rewrite using the fresh avatar and positioning.✓ Copié

→ Copy diff

Résultat : Copy that sounds like 2026, not 2023.

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ Copié

claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ Copié

Outils

Ce que ce MCP expose

Outil	Entrées	Quand appeler
competitor_teardown	category, target set	Early research
avatar_profile	product + observed users	Persona definition
position	avatar + competitors	After competitor + avatar done
value_prop	positioning	Before copy work

Coût et limites

Coût d'exécution

Quota d'API: None
Tokens par appel: High — research tends to be verbose
Monétaire: Free
Astuce: Save outputs — you'll reuse the avatar across campaigns.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : None

Sortie de données : None from skill

Competitor analysis based on LLM knowledge can be stale. Validate against current sites before acting on it.

Dépannage

Erreurs courantes et correctifs

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

Alternatives

claude-marketing-research-skill vs autres

Alternative	Quand l'utiliser	Compromis
Agency workshop	You have budget and time	Slower; higher quality human work
Raw LLM with a prompt	Quick one-offs	No structure; output varies wildly

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

🔍 Parcourir les 400+ serveurs MCP et Skills