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claude-content-writer

par sociilabs · sociilabs/claude-content-writer

Writes blog posts, LinkedIn, newsletters in your brand voice — profile-first enforcement, subagent orchestration, 25+ AI patterns stripped.

sociilabs/claude-content-writer is a Claude Code skill for human-sounding content across blog / LinkedIn / newsletter / landing page. Three mechanisms: Profile-First Enforcement (builds a brand voice profile via URL scanning + interactive questionnaire + voice calibration before generating), Context Engineering (XML prompt formatting, subagent orchestration, state management), and Integrated Quality Tools (SEO via claude-seo, humanizer removing 25+ AI patterns). Slash commands: /writer:discuss, /writer:plan, /writer:execute, /writer:verify, /writer:ship, plus profile management: /writer:profile-create / -view / -edit / -delete.

Pourquoi l'utiliser

Fonctionnalités clés

Démo en direct

Aperçu en pratique

claude-content-writer-skill.replay ▶ prêt
0/0

Installer

Choisissez votre client

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Ouvrez Claude Desktop → Settings → Developer → Edit Config. Redémarrez après avoir enregistré.

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Cursor utilise le même schéma mcpServers que Claude Desktop. La config projet l'emporte sur la globale.

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Cliquez sur l'icône MCP Servers dans la barre latérale Cline, puis "Edit Configuration".

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Même format que Claude Desktop. Redémarrez Windsurf pour appliquer.

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "claude-content-writer-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ]
    }
  ]
}

Continue utilise un tableau d'objets serveur plutôt qu'une map.

~/.config/zed/settings.json
{
  "context_servers": {
    "claude-content-writer-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/sociilabs/claude-content-writer",
          "~/.claude/skills/claude-content-writer"
        ]
      }
    }
  }
}

Ajoutez dans context_servers. Zed recharge à chaud à la sauvegarde.

claude mcp add claude-content-writer-skill -- git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer

Une seule ligne. Vérifiez avec claude mcp list. Supprimez avec claude mcp remove.

Cas d'usage

Usages concrets : claude-content-writer

Create your brand voice profile once, reuse across every post

👤 Solo writers, founders, agencies doing content ⏱ ~30 min beginner

Quand l'utiliser : Before you've ever used the writer commands — profile must exist first.

Prérequis
  • Skill cloned — git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer
Déroulement
  1. Create the profile
    /writer:profile-create — URL to scan: https://mysite.com/blog. I'll answer the questionnaire.✓ Copié
    → Structured voice profile with specific traits (not generic 'professional + approachable')
  2. Calibrate from samples
    Here are three posts I wrote. Refine the profile.✓ Copié
    → Concrete adjustments tied to your samples
  3. View
    /writer:profile-view✓ Copié
    → Saved profile you can edit later

Résultat : A reusable voice profile every subsequent piece draws from.

Pièges
  • Profile is too generic because you skipped the questionnaire — Don't shortcut — vague profiles produce generic output

Take a topic through the full discuss-to-ship pipeline

👤 Content creators with an established profile ⏱ ~60 min intermediate

Quand l'utiliser : Fresh topic, want a finished post with SEO and quality checks.

Prérequis
  • Brand voice profile created — /writer:profile-create as above
Déroulement
  1. /writer:discuss the topic
    /writer:discuss — the unspoken risks of serverless. 1200 words, for engineering VPs.✓ Copié
    → Claude gathers requirements, not a draft yet
  2. /writer:plan and /writer:execute
    /writer:plan, then /writer:execute.✓ Copié
    → Structured outline → full draft in your voice
  3. /writer:verify and /writer:ship
    /writer:verify — SEO + humanizer pass. Then /writer:ship to content/blog/.✓ Copié
    → Quality report, issues fixed, file saved with metadata

Résultat : A ready-to-publish post including SEO metadata.

Combiner avec : github

Repurpose a blog post into a LinkedIn thread in the same voice

👤 Creators extending reach ⏱ ~25 min beginner

Quand l'utiliser : You shipped a post and want a LinkedIn version that doesn't read like AI.

Déroulement
  1. Feed the source
    /writer:discuss — LinkedIn version of <blog URL>. 5-7 posts.✓ Copié
    → Sequencing + hook strategy, not raw fragmenting
  2. Execute and verify
    /writer:execute then /writer:verify.✓ Copié
    → Thread that stays in voice through the humanizer pass

Résultat : A LinkedIn thread you'd actually post.

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

claude-content-writer-skill + github

Ship into your content repo as a PR

/writer:ship into content/blog/ on a new branch, then open a PR.✓ Copié
claude-content-writer-skill + youtube-fetcher-to-markdown-skill

Repurpose video transcripts into profile-voiced content

Fetch the transcript, then /writer:discuss to turn it into a newsletter issue.✓ Copié
claude-content-writer-skill + seo-blog-writer-claude-skill

Overlap — pick the one whose UX you prefer, don't run both blindly

Use claude-content-writer for brand-voice-heavy work; seo-blog-writer for quick keyword-first posts.✓ Copié

Outils

Ce que ce MCP expose

OutilEntréesQuand appelerCoût
/writer:profile-create URL(s) + questionnaire + samples Once, before any writing 0
/writer:discuss topic + audience + length Start of a piece 0
/writer:plan discuss output After discuss 0
/writer:execute approved plan Ready to generate 0
/writer:verify draft After execute 0
/writer:ship verified draft + destination Final step 0

Coût et limites

Coût d'exécution

Quota d'API
None
Tokens par appel
Multi-phase pipeline can consume substantial tokens per piece
Monétaire
Free — skills are local files
Astuce
Reuse the profile; re-creating it per post wastes tokens and drifts voice.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : No credentials — pure prompts. Profile data lives in your local skill state.
Sortie de données : URL scanning during profile creation fetches the URLs you provide

Dépannage

Erreurs courantes et correctifs

Skill not invoked — slash commands produce generic output

Confirm the skill is installed and the profile exists ('/writer:profile-view').

Vérifier : ls ~/.claude/skills/claude-content-writer/SKILL.md
SKILL.md frontmatter wrong

Re-clone; description drives activation.

Vérifier : head ~/.claude/skills/claude-content-writer/SKILL.md
Wrong trigger keywords — output doesn't match voice

Profile is missing or generic — run /writer:profile-edit with concrete samples.

Alternatives

claude-content-writer vs autres

AlternativeQuand l'utiliserCompromis
seo-blog-writer-claude-skillYou care more about SEO mechanics than brand voiceLighter on voice calibration, heavier on SEO pack
claude-code-marketing-skillYou want audits and ads, not primarily content writingDifferent focus

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

🔍 Parcourir les 400+ serveurs MCP et Skills