claude-ads MCP — Cas d'usage, Installer & Démo en direct

Pourquoi l'utiliser

Fonctionnalités clés

250+ checks across 7 ad platforms including PMax, Advantage+, Demand Gen, CTV
Ads Health Score (0-100) with letter grade and weighted severity
Industry-specific playbooks (SaaS, e-commerce, local, B2B, healthcare)
4 creative-generation agents for new ad copy and assets
Privacy-infrastructure audit (Consent Mode V2, server-side tagging, CAPI, Events API)

Démo en direct

Aperçu en pratique

claude-ads-skill.replay ▶ prêt

0/0

Installer

Choisissez votre client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Ouvrez Claude Desktop → Settings → Developer → Edit Config. Redémarrez après avoir enregistré.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Cursor utilise le même schéma mcpServers que Claude Desktop. La config projet l'emporte sur la globale.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Cliquez sur l'icône MCP Servers dans la barre latérale Cline, puis "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Même format que Claude Desktop. Redémarrez Windsurf pour appliquer.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-ads-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ]
    }
  ]
}

Continue utilise un tableau d'objets serveur plutôt qu'une map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-ads-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/AgriciDaniel/claude-ads",
          "~/.claude/skills/claude-ads"
        ]
      }
    }
  }
}

Ajoutez dans context_servers. Zed recharge à chaud à la sauvegarde.

claude mcp add claude-ads-skill -- git clone https://github.com/AgriciDaniel/claude-ads ~/.claude/skills/claude-ads

Une seule ligne. Vérifiez avec claude mcp list. Supprimez avec claude mcp remove.

Cas d'usage

Usages concrets : claude-ads

Audit a Google Ads account before taking it over

👤 Agencies onboarding a new paid-search client ⏱ ~45 min intermediate

Quand l'utiliser : You're bidding for the account and need to show concrete gaps in week one.

Prérequis

Exported account data or screenshots — Google Ads Editor export or the standard 'all campaigns' CSV

Déroulement

Feed the skill the export

Run the claude-ads skill on this Google Ads export. Focus on Search + PMax. Give me the health score and top 10 issues.✓ Copié

→ Score with breakdown by category (structure, bidding, creative, tracking)
Drill into PMax specifically

Now deep-dive PMax — asset quality, audience signals, brand-exclusion list. What's the quick-win?✓ Copié

→ Platform-specific findings with remediation priority
Generate the PDF

Export to a client PDF with the score dashboard on page 1 and the remediation roadmap at the end.✓ Copié

→ Polished PDF ready to send

Résultat : A deliverable audit that wins the pitch.

Pièges

Audit based on incomplete data gives wrong conclusions — Include 90 days of performance plus settings export, not just a screenshot

Verify Meta Advantage+ privacy infrastructure before iOS 18

👤 In-house paid-social managers ⏱ ~30 min advanced

Quand l'utiliser : Attribution is drifting and you suspect CAPI or Events API isn't firing cleanly.

Déroulement

Run the privacy-infra check

Use claude-ads to audit our Meta setup for CAPI completeness, event match quality, and Consent Mode V2.✓ Copié

→ Per-event pass/fail with remediation
Get the fix plan

Prioritize fixes by attribution-loss impact.✓ Copié

→ Ordered list tied to revenue impact

Résultat : A concrete privacy-infrastructure punch-list.

Pièges

Matching Match Quality fixes without GTM changes — The skill flags when GTM/server-side tag config is also required

Generate 10 new ad creative variants for a failing ad set

👤 Performance marketers in creative refresh ⏱ ~30 min intermediate

Quand l'utiliser : CPMs are climbing and your creatives are fatigued.

Déroulement

Provide the winning ad + brief

Here's our best-performing Meta ad. Use claude-ads creative agents to generate 10 variants that test different hooks.✓ Copié

→ 10 copy + visual-brief pairs, each with a stated hypothesis
Score the variants

Which 3 should we ship first based on policy safety and hypothesis strength?✓ Copié

→ Short list with reasoning

Résultat : A creative batch with clear hypotheses to test.

Pièges

Generated copy violates platform policy — The skill's compliance check catches most issues — but have a human final-check on regulated verticals

Combiner avec : nano-banana-pro-prompts-recommend-skill

Combinaisons

Associez-le à d'autres MCPs pour un effet X10

claude-ads-skill + nano-banana-pro-prompts-recommend-skill

After creative-agents propose variants, generate image prompts for each

For each of the 10 creative variants, use Nano Banana to propose an image prompt.✓ Copié

claude-ads-skill + claude-seo-skill

Align paid landing pages with SEO best practices from /seo audit

Run /seo audit on the landing pages paid traffic is hitting, then cross-reference with claude-ads landing-page quality findings.✓ Copié

Outils

Ce que ce MCP expose

Outil	Entrées	Quand appeler
Platform audit	exported campaign data	Full or partial account review
Ads Health Score	audit results	At the end of each audit
Privacy infrastructure check	tag config or screenshots	Attribution or policy review
Creative generation agents	winning ad + brief	Creative refresh
Financial modeling	conversion rate, AOV, margin	Budget planning

Coût et limites

Coût d'exécution

Quota d'API: None for the skill
Tokens par appel: Full audit: 15-40k tokens; single-platform: 5-10k
Monétaire: Free — skill is local; you still pay for the ad spend it's auditing
Astuce: Run platform-by-platform for ongoing clients; full-account audits are best for onboarding and quarterly reviews.

Sécurité

Permissions, secrets, portée

Stockage des identifiants : No credentials — skill reads exports you paste in. Campaign data stays on your machine.

Sortie de données : None from the skill itself

Campaign exports can contain PII (customer match lists). Strip before sharing.

Dépannage

Erreurs courantes et correctifs

Score seems too low/high for the account

Check the export completeness — missing conversion data skews the score.

Creative agents miss brand voice

Include a brand voice doc or 3 winning ads as style anchors in the prompt.

PDF export fails

The skill needs a markdown-to-PDF runtime; check the skill's setup section for the required dependency.

Alternatives

claude-ads vs autres

Alternative	Quand l'utiliser	Compromis
Manual audits via platform UIs	You only manage one account and have time	Thorough but slow; doesn't scale
claude-seo-skill	You need organic / technical SEO instead of paid	Different side of the acquisition funnel

Plus

Ressources

📖 Lire le README officiel sur GitHub

🐙 Voir les issues ouvertes

🔍 Parcourir les 400+ serveurs MCP et Skills