claude-ads MCP — Casos de uso, Instalar & Demo en vivo

Por qué usarlo

Características clave

250+ checks across 7 ad platforms including PMax, Advantage+, Demand Gen, CTV
Ads Health Score (0-100) with letter grade and weighted severity
Industry-specific playbooks (SaaS, e-commerce, local, B2B, healthcare)
4 creative-generation agents for new ad copy and assets
Privacy-infrastructure audit (Consent Mode V2, server-side tagging, CAPI, Events API)

Demo en vivo

Cómo se ve en la práctica

claude-ads-skill.replay ▶ listo

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Instalar

Elige tu cliente

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Abre Claude Desktop → Settings → Developer → Edit Config. Reinicia después de guardar.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Cursor usa el mismo esquema mcpServers que Claude Desktop. La configuración del proyecto prevalece sobre la global.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Haz clic en el icono MCP Servers de la barra lateral de Cline y luego en "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-ads-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ],
      "_inferred": true
    }
  }
}

Mismo formato que Claude Desktop. Reinicia Windsurf para aplicar.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-ads-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/AgriciDaniel/claude-ads",
        "~/.claude/skills/claude-ads"
      ]
    }
  ]
}

Continue usa un array de objetos de servidor en lugar de un mapa.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-ads-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/AgriciDaniel/claude-ads",
          "~/.claude/skills/claude-ads"
        ]
      }
    }
  }
}

Añádelo a context_servers. Zed recarga en caliente al guardar.

claude mcp add claude-ads-skill -- git clone https://github.com/AgriciDaniel/claude-ads ~/.claude/skills/claude-ads

Un solo comando. Verifica con claude mcp list. Quita con claude mcp remove.

Casos de uso

Usos del mundo real: claude-ads

Audit a Google Ads account before taking it over

👤 Agencies onboarding a new paid-search client ⏱ ~45 min intermediate

Cuándo usarlo: You're bidding for the account and need to show concrete gaps in week one.

Requisitos previos

Exported account data or screenshots — Google Ads Editor export or the standard 'all campaigns' CSV

Flujo

Feed the skill the export

Run the claude-ads skill on this Google Ads export. Focus on Search + PMax. Give me the health score and top 10 issues.✓ Copiado

→ Score with breakdown by category (structure, bidding, creative, tracking)
Drill into PMax specifically

Now deep-dive PMax — asset quality, audience signals, brand-exclusion list. What's the quick-win?✓ Copiado

→ Platform-specific findings with remediation priority
Generate the PDF

Export to a client PDF with the score dashboard on page 1 and the remediation roadmap at the end.✓ Copiado

→ Polished PDF ready to send

Resultado: A deliverable audit that wins the pitch.

Errores comunes

Audit based on incomplete data gives wrong conclusions — Include 90 days of performance plus settings export, not just a screenshot

Verify Meta Advantage+ privacy infrastructure before iOS 18

👤 In-house paid-social managers ⏱ ~30 min advanced

Cuándo usarlo: Attribution is drifting and you suspect CAPI or Events API isn't firing cleanly.

Flujo

Run the privacy-infra check

Use claude-ads to audit our Meta setup for CAPI completeness, event match quality, and Consent Mode V2.✓ Copiado

→ Per-event pass/fail with remediation
Get the fix plan

Prioritize fixes by attribution-loss impact.✓ Copiado

→ Ordered list tied to revenue impact

Resultado: A concrete privacy-infrastructure punch-list.

Errores comunes

Matching Match Quality fixes without GTM changes — The skill flags when GTM/server-side tag config is also required

Generate 10 new ad creative variants for a failing ad set

👤 Performance marketers in creative refresh ⏱ ~30 min intermediate

Cuándo usarlo: CPMs are climbing and your creatives are fatigued.

Flujo

Provide the winning ad + brief

Here's our best-performing Meta ad. Use claude-ads creative agents to generate 10 variants that test different hooks.✓ Copiado

→ 10 copy + visual-brief pairs, each with a stated hypothesis
Score the variants

Which 3 should we ship first based on policy safety and hypothesis strength?✓ Copiado

→ Short list with reasoning

Resultado: A creative batch with clear hypotheses to test.

Errores comunes

Generated copy violates platform policy — The skill's compliance check catches most issues — but have a human final-check on regulated verticals

Combinar con: nano-banana-pro-prompts-recommend-skill

Combinaciones

Combínalo con otros MCPs para multiplicar por 10

claude-ads-skill + nano-banana-pro-prompts-recommend-skill

After creative-agents propose variants, generate image prompts for each

For each of the 10 creative variants, use Nano Banana to propose an image prompt.✓ Copiado

claude-ads-skill + claude-seo-skill

Align paid landing pages with SEO best practices from /seo audit

Run /seo audit on the landing pages paid traffic is hitting, then cross-reference with claude-ads landing-page quality findings.✓ Copiado

Herramientas

Lo que expone este MCP

Herramienta	Entradas	Cuándo llamar
Platform audit	exported campaign data	Full or partial account review
Ads Health Score	audit results	At the end of each audit
Privacy infrastructure check	tag config or screenshots	Attribution or policy review
Creative generation agents	winning ad + brief	Creative refresh
Financial modeling	conversion rate, AOV, margin	Budget planning

Coste y límites

Lo que cuesta ejecutarlo

Cuota de API: None for the skill
Tokens por llamada: Full audit: 15-40k tokens; single-platform: 5-10k
Monetario: Free — skill is local; you still pay for the ad spend it's auditing
Consejo: Run platform-by-platform for ongoing clients; full-account audits are best for onboarding and quarterly reviews.

Seguridad

Permisos, secretos, alcance

Almacenamiento de credenciales: No credentials — skill reads exports you paste in. Campaign data stays on your machine.

Salida de datos: None from the skill itself

Campaign exports can contain PII (customer match lists). Strip before sharing.

Resolución de problemas

Errores comunes y soluciones

Score seems too low/high for the account

Check the export completeness — missing conversion data skews the score.

Creative agents miss brand voice

Include a brand voice doc or 3 winning ads as style anchors in the prompt.

PDF export fails

The skill needs a markdown-to-PDF runtime; check the skill's setup section for the required dependency.

Alternativas

claude-ads vs otros

Alternativa	Cuándo usarla	Contrapartida
Manual audits via platform UIs	You only manage one account and have time	Thorough but slow; doesn't scale
claude-seo-skill	You need organic / technical SEO instead of paid	Different side of the acquisition funnel

Más

Recursos

📖 Lee el README oficial en GitHub

🐙 Ver issues abiertas

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