claude-marketing-research-skill MCP — Anwendungsfälle, Installieren & Live-Demo

Warum nutzen

Hauptfunktionen

Competitor analysis framework
Avatar / persona profiling
Positioning canvas
Value proposition construction
Mental models of target customer

Live-Demo

In der Praxis

claude-marketing-research-skill.replay ▶ bereit

0/0

Installieren

Wählen Sie Ihren Client

~/Library/Application Support/Claude/claude_desktop_config.json · Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Öffne Claude Desktop → Settings → Developer → Edit Config. Nach dem Speichern neu starten.

~/.cursor/mcp.json · .cursor/mcp.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Cursor nutzt das gleiche mcpServers-Schema wie Claude Desktop. Projektkonfiguration schlägt die globale.

VS Code → Cline → MCP Servers → Edit

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Klicken Sie auf das MCP-Servers-Symbol in der Cline-Seitenleiste, dann "Edit Configuration".

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "claude-marketing-research-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ],
      "_inferred": true
    }
  }
}

Gleiche Struktur wie Claude Desktop. Windsurf neu starten zum Übernehmen.

~/.continue/config.json

{
  "mcpServers": [
    {
      "name": "claude-marketing-research-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/ishwarjha/claude-marketing-research-skill",
        "~/.claude/skills/claude-marketing-research-skill"
      ]
    }
  ]
}

Continue nutzt ein Array von Serverobjekten statt einer Map.

~/.config/zed/settings.json

{
  "context_servers": {
    "claude-marketing-research-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/ishwarjha/claude-marketing-research-skill",
          "~/.claude/skills/claude-marketing-research-skill"
        ]
      }
    }
  }
}

In context_servers hinzufügen. Zed lädt beim Speichern neu.

claude mcp add claude-marketing-research-skill -- git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Einzeiler. Prüfen mit claude mcp list. Entfernen mit claude mcp remove.

Anwendungsfälle

Praxisnahe Nutzung: claude-marketing-research-skill

Position a new product entering a crowded market

👤 Founders, PMMs launching into known categories ⏱ ~90 min intermediate

Wann einsetzen: You're about to launch and you don't know how to stand out.

Voraussetzungen

Skill installed — git clone https://github.com/ishwarjha/claude-marketing-research-skill ~/.claude/skills/claude-marketing-research-skill

Ablauf

Competitor teardown

Use claude-marketing-research-skill. Category: [X]. Map the top 5 competitors — messaging, target customer, price, weaknesses.✓ Kopiert

→ Matrix with specific observations per competitor
Avatar

Profile our target avatar — demographics, pains, current alternatives they cope with.✓ Kopiert

→ Rich avatar doc, not a Cosmo-poll persona
Positioning

Position us against the competitors for this avatar. What's the sharpest angle?✓ Kopiert

→ Clear positioning statement + why
Value prop

Translate into a hero-section value prop.✓ Kopiert

→ Headline + subhead that earn a click

Ergebnis: A positioning + message kit ready for the launch page.

Fallstricke

Generic positioning ('faster and easier') — Force a tradeoff — what are we NOT for?

Kombinieren mit: filesystem · github-optimization-skill

Refresh stale messaging for an existing product

👤 Teams where the site copy is 2 years old ⏱ ~45 min intermediate

Wann einsetzen: Your market moved but your copy didn't.

Ablauf

Audit current

Use claude-marketing-research-skill. Audit our current hero/features/testimonials. What's stale or generic?✓ Kopiert

→ Specific critique per section
Rewrite

Rewrite using the fresh avatar and positioning.✓ Kopiert

→ Copy diff

Ergebnis: Copy that sounds like 2026, not 2023.

Kombinationen

Mit anderen MCPs für 10-fache Wirkung

claude-marketing-research-skill + filesystem

Keep marketing research artifacts in a brand folder

Save outputs to brand/research/<date>/✓ Kopiert

claude-marketing-research-skill + github-optimization-skill

Apply positioning to an open-source repo's README

Translate the positioning into a README hero.✓ Kopiert

Werkzeuge

Was dieses MCP bereitstellt

Werkzeug	Eingaben	Wann aufrufen
competitor_teardown	category, target set	Early research
avatar_profile	product + observed users	Persona definition
position	avatar + competitors	After competitor + avatar done
value_prop	positioning	Before copy work

Kosten & Limits

Was der Betrieb kostet

API-Kontingent: None
Tokens pro Aufruf: High — research tends to be verbose
Kosten in €: Free
Tipp: Save outputs — you'll reuse the avatar across campaigns.

Sicherheit

Rechte, Secrets, Reichweite

Credential-Speicherung: None

Datenabfluss: None from skill

Competitor analysis based on LLM knowledge can be stale. Validate against current sites before acting on it.

Fehlerbehebung

Häufige Fehler und Lösungen

Competitor data is wrong or outdated

Supplement with fresh site reads; LLM's competitor knowledge lags

Avatar is generic

Feed real user quotes and support tickets for grounding

Alternativen

claude-marketing-research-skill vs. andere

Alternative	Wann stattdessen	Kompromiss
Agency workshop	You have budget and time	Slower; higher quality human work
Raw LLM with a prompt	Quick one-offs	No structure; output varies wildly

Mehr

Ressourcen

📖 Offizielle README auf GitHub lesen

🐙 Offene Issues ansehen

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