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claude-content-writer

von sociilabs · sociilabs/claude-content-writer

Writes blog posts, LinkedIn, newsletters in your brand voice — profile-first enforcement, subagent orchestration, 25+ AI patterns stripped.

sociilabs/claude-content-writer is a Claude Code skill for human-sounding content across blog / LinkedIn / newsletter / landing page. Three mechanisms: Profile-First Enforcement (builds a brand voice profile via URL scanning + interactive questionnaire + voice calibration before generating), Context Engineering (XML prompt formatting, subagent orchestration, state management), and Integrated Quality Tools (SEO via claude-seo, humanizer removing 25+ AI patterns). Slash commands: /writer:discuss, /writer:plan, /writer:execute, /writer:verify, /writer:ship, plus profile management: /writer:profile-create / -view / -edit / -delete.

Warum nutzen

Hauptfunktionen

Live-Demo

In der Praxis

claude-content-writer-skill.replay ▶ bereit
0/0

Installieren

Wählen Sie Ihren Client

~/Library/Application Support/Claude/claude_desktop_config.json  · Windows: %APPDATA%\Claude\claude_desktop_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Öffne Claude Desktop → Settings → Developer → Edit Config. Nach dem Speichern neu starten.

~/.cursor/mcp.json · .cursor/mcp.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Cursor nutzt das gleiche mcpServers-Schema wie Claude Desktop. Projektkonfiguration schlägt die globale.

VS Code → Cline → MCP Servers → Edit
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Klicken Sie auf das MCP-Servers-Symbol in der Cline-Seitenleiste, dann "Edit Configuration".

~/.codeium/windsurf/mcp_config.json
{
  "mcpServers": {
    "claude-content-writer-skill": {
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ],
      "_inferred": true
    }
  }
}

Gleiche Struktur wie Claude Desktop. Windsurf neu starten zum Übernehmen.

~/.continue/config.json
{
  "mcpServers": [
    {
      "name": "claude-content-writer-skill",
      "command": "git",
      "args": [
        "clone",
        "https://github.com/sociilabs/claude-content-writer",
        "~/.claude/skills/claude-content-writer"
      ]
    }
  ]
}

Continue nutzt ein Array von Serverobjekten statt einer Map.

~/.config/zed/settings.json
{
  "context_servers": {
    "claude-content-writer-skill": {
      "command": {
        "path": "git",
        "args": [
          "clone",
          "https://github.com/sociilabs/claude-content-writer",
          "~/.claude/skills/claude-content-writer"
        ]
      }
    }
  }
}

In context_servers hinzufügen. Zed lädt beim Speichern neu.

claude mcp add claude-content-writer-skill -- git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer

Einzeiler. Prüfen mit claude mcp list. Entfernen mit claude mcp remove.

Anwendungsfälle

Praxisnahe Nutzung: claude-content-writer

Create your brand voice profile once, reuse across every post

👤 Solo writers, founders, agencies doing content ⏱ ~30 min beginner

Wann einsetzen: Before you've ever used the writer commands — profile must exist first.

Voraussetzungen
  • Skill cloned — git clone https://github.com/sociilabs/claude-content-writer ~/.claude/skills/claude-content-writer
Ablauf
  1. Create the profile
    /writer:profile-create — URL to scan: https://mysite.com/blog. I'll answer the questionnaire.✓ Kopiert
    → Structured voice profile with specific traits (not generic 'professional + approachable')
  2. Calibrate from samples
    Here are three posts I wrote. Refine the profile.✓ Kopiert
    → Concrete adjustments tied to your samples
  3. View
    /writer:profile-view✓ Kopiert
    → Saved profile you can edit later

Ergebnis: A reusable voice profile every subsequent piece draws from.

Fallstricke
  • Profile is too generic because you skipped the questionnaire — Don't shortcut — vague profiles produce generic output

Take a topic through the full discuss-to-ship pipeline

👤 Content creators with an established profile ⏱ ~60 min intermediate

Wann einsetzen: Fresh topic, want a finished post with SEO and quality checks.

Voraussetzungen
  • Brand voice profile created — /writer:profile-create as above
Ablauf
  1. /writer:discuss the topic
    /writer:discuss — the unspoken risks of serverless. 1200 words, for engineering VPs.✓ Kopiert
    → Claude gathers requirements, not a draft yet
  2. /writer:plan and /writer:execute
    /writer:plan, then /writer:execute.✓ Kopiert
    → Structured outline → full draft in your voice
  3. /writer:verify and /writer:ship
    /writer:verify — SEO + humanizer pass. Then /writer:ship to content/blog/.✓ Kopiert
    → Quality report, issues fixed, file saved with metadata

Ergebnis: A ready-to-publish post including SEO metadata.

Kombinieren mit: github

Repurpose a blog post into a LinkedIn thread in the same voice

👤 Creators extending reach ⏱ ~25 min beginner

Wann einsetzen: You shipped a post and want a LinkedIn version that doesn't read like AI.

Ablauf
  1. Feed the source
    /writer:discuss — LinkedIn version of <blog URL>. 5-7 posts.✓ Kopiert
    → Sequencing + hook strategy, not raw fragmenting
  2. Execute and verify
    /writer:execute then /writer:verify.✓ Kopiert
    → Thread that stays in voice through the humanizer pass

Ergebnis: A LinkedIn thread you'd actually post.

Kombinationen

Mit anderen MCPs für 10-fache Wirkung

claude-content-writer-skill + github

Ship into your content repo as a PR

/writer:ship into content/blog/ on a new branch, then open a PR.✓ Kopiert
claude-content-writer-skill + youtube-fetcher-to-markdown-skill

Repurpose video transcripts into profile-voiced content

Fetch the transcript, then /writer:discuss to turn it into a newsletter issue.✓ Kopiert
claude-content-writer-skill + seo-blog-writer-claude-skill

Overlap — pick the one whose UX you prefer, don't run both blindly

Use claude-content-writer for brand-voice-heavy work; seo-blog-writer for quick keyword-first posts.✓ Kopiert

Werkzeuge

Was dieses MCP bereitstellt

WerkzeugEingabenWann aufrufenKosten
/writer:profile-create URL(s) + questionnaire + samples Once, before any writing 0
/writer:discuss topic + audience + length Start of a piece 0
/writer:plan discuss output After discuss 0
/writer:execute approved plan Ready to generate 0
/writer:verify draft After execute 0
/writer:ship verified draft + destination Final step 0

Kosten & Limits

Was der Betrieb kostet

API-Kontingent
None
Tokens pro Aufruf
Multi-phase pipeline can consume substantial tokens per piece
Kosten in €
Free — skills are local files
Tipp
Reuse the profile; re-creating it per post wastes tokens and drifts voice.

Sicherheit

Rechte, Secrets, Reichweite

Credential-Speicherung: No credentials — pure prompts. Profile data lives in your local skill state.
Datenabfluss: URL scanning during profile creation fetches the URLs you provide

Fehlerbehebung

Häufige Fehler und Lösungen

Skill not invoked — slash commands produce generic output

Confirm the skill is installed and the profile exists ('/writer:profile-view').

Prüfen: ls ~/.claude/skills/claude-content-writer/SKILL.md
SKILL.md frontmatter wrong

Re-clone; description drives activation.

Prüfen: head ~/.claude/skills/claude-content-writer/SKILL.md
Wrong trigger keywords — output doesn't match voice

Profile is missing or generic — run /writer:profile-edit with concrete samples.

Alternativen

claude-content-writer vs. andere

AlternativeWann stattdessenKompromiss
seo-blog-writer-claude-skillYou care more about SEO mechanics than brand voiceLighter on voice calibration, heavier on SEO pack
claude-code-marketing-skillYou want audits and ads, not primarily content writingDifferent focus

Mehr

Ressourcen

📖 Offizielle README auf GitHub lesen

🐙 Offene Issues ansehen

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